• 主题
高级搜索  >
历史搜索 清空历史
首页> 中文学位 >Identifying and Fulfilling the Necessities for Marketing Agricultural Machinery in China~Case of John Deere~
【6h】

Identifying and Fulfilling the Necessities for Marketing Agricultural Machinery in China~Case of John Deere~

代理获取
页面导航
  • 目录
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

目录

封面

英文摘要

目录

1 INTRODUCTION

1.1 PURPOSE OF THE RESEARCH

2 REVIEW OF LITERATURE

3 THEORETICAL FRAME WORK

4 METHODOLOGY

4.1. Rapid Growth of Chinese Economy

4.2. Shift of labour to urban centers

4.3 Increasing farm size

4.4 Demand for grain products

4.5 Increasing farmer income

4.6 Agricultural Credit Availability

4.7 PROCEDURES

5 RESULTS AND DISCUSSIONS

5.1 John Deere Operations in China

5.2 History of John Deere in China

5.3 Factors affecting the growing demands for agricultural machinery in China

CONCLUSION

SUGGESTIONS FOR FUTURE RESEARCH

致谢

展开▼

摘要

Farm mechanization helps in effective utilization of inputs to increase the productivity of land and labour. Besides it helps in reducing the drudgery in farm operations. The early agricultural mechanization in China was greatly influenced by the technological development in Western countries. Irrigation pumps, tillage equipment, chaff cutters, tractors and threshers were gradually introduced for farm mechanization. As a result, the related agricultural machinery industry has received an unprecedented good opportunity for its development along with the ever-increasing prominent position of agriculture in China. The demand for agriculture is showing rigid growth in industries like agriculture, forestry, livestock breeding, fishery and agricultural product processing. The advanced foreign machinery, new technology and up-to date information have received extensive favourable attention in the country. This thesis examines the experience of a major American-based machinery manufacturer, John Deere & Company in China and how the changing structure of Chinese agriculture and government policy toward the agricultural machinery necessities appear to offer evidence of a growing market for farm machinery in China. Through the case study of John Deere, I identify specific issues that should be considered when conducting business in China and challenges within this agricultural machinery market environment are discussed. Issues like Government policies and practices surrounding IPR, government relations, the legal environment, and supplier relations along with how John Deere has dealt with the challenges.

著录项

相似文献

  • 中文文献
  • 外文文献
  • 专利
代理获取

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号