声明
Contents
摘要
Abstract
Chapter 1 Introduction
1．1 Background and the purpose of the research
1．2 Methodology
1．3 Main Contents
Chapter 2 Korean Wave(Hanryu)
2．1 Background of Korean Wave
2．2 The Ripple Effect of Korean Wave on General National Economy
2．3 Korean enterprises influenced by Korean wave
2．4 The economic influence by Korean wave in China
2．5 Advanced research of Korean wave
Chapter 3 Cosmetic Market in China
3．1 Korean Cosmetic companies in China
3．1 Economic Growth and FDI
3．2 The change of Chinese women’s social position
3．3 The increasing Consumption Power of Chinese Women
Chapter 4 Product familiarity
Chapter 5 Notion of national image
Chapter 6 The research model and hypothesis
6．1 The research procedure and Measuring Method
6．2 Hypothesis Testing
Chapter 7 Empirical Analysis
7．1 Characteristics of Sample
7．2 Research Model Verification
Chapter 8 Conclusion
8．1 Analysis of Conclusion
8．2 The limitation of this research and future assignments
Reference
问卷调查
复旦大学;
