文摘
英文文摘
论文说明：TABLEOFCHARTS、TABLEOFFIGURES、TABLEOFTABLES
声明
1.0 INTRODUCTION
1.1 Practical Relevance of Research for Canadian Product Branding in China
1.3 Empirical Research on the Canadian Image in the Asian Market
1.3.1 Singapore Consumer Perceptions
1.3.2 Japanese Conaumer Pereeptiona
1.4 The Canadian Brand
1.5 The Canadian Brand’s Value
1.6 Canadian Government's Branding Initiative
2.0 BACKGROUND RESEARCH：COUNTRY-0F-ORIGlN EFFECTS
2.1 Theoretical Concepts
2.1.1 the Role of Beliefs in Consumers’Product Evaluation Process
2.1.2 The Halo Effect
2.1.3The Summary Construct Model
2.2 Findings from Empirical Research into Country-of-Origin Effects
2.3 Opposing Views：The Use of County-of-Origin in Product Evaluation
2.4 Theory in Practice
2.5 Negative Implications of Country-of-Origin Branding
3.0 RESEARCH APPROACH
3.1 Overview
3.2 Sample Selection
3.3 Data Collection
3.4 Procedure and Design
4.0 DATA ANALYSIS
4.1 Individual Product Sample Results
4.1.2 Bottled Water Product Category
4.1.3 Ice Cream Product Category
4.1.4 Bottled Water and Ice Cream Protect Categories Combined
4.1.5 Summary of Results：Country-of-Origin Effect
4.3 Does a country-of-origin effect exist for Canadian products in the Chinese market?
4.4 If a country-of-origin effect does exist can it be increased with the introduction of country-of-origin specific imagery?
4.5 Can these findings be effectively translated into marketing instruments to further promote Canadian products within the PRC?
5.0 IMPLICATIONS FOR MANAGEMENT
6.0 CONCLUSION
7.0 IMPLICATIONS FOR FURTHER RESEARCH
REFERENCES
Online Resources
APPENDIX
