声明
Preface
Introduction
Chapter 1:Literature review.
1.1. What is CSR more precisely?
1.2 Rentability of Corporate Social Responsibility.
1.3 Consumer’s perception of Corporate Social Responsibility
Chapter 2:Study’s Conceptualization
Chapter 3:Classification of CSR according to the consumers’ perception
3.1 Distribution
3.2. Classification of CSR step.
3.2.1 Results for Cosmetic
3.2.2 Results for integrated
3.3 Conclusion and discussion
Chapter 4:Differences of the impact of CSR actions between Chinese and European market
4.1. Differences between countries for a bottle of water.
4.2. Differences between countries for a bottle of soda.
4.3 Conclusion and Discussions
Chapter 5:Environmental and social influences on Chinese consumers.
5.1. Results of the study.
5.2 Conclusion and Discussions
Chapter 6:impact of CSR actions on hedonic and utilitarian product.
6.1. Results
6.2 Conclusion and discussion
Conclusion
参考文献
Annex 1:Survey
致谢
西南财经大学;
