封面
声明
Acknowledgements
中文摘要
英文摘要
目录
List of Figures
List of Abbreviations
Chapter I Introduction
I.1 Presentation of the problem
I.2 Structure and target of work
I.3 Limitations of the study
I.4 Literature review
Chapter II Internationalization
II.1 Internationalization process
II.1. The drivers of internationalization
II.3 Theories of trade
II.4 Market entry strategy
II.5 Influencing factors
II.6 Small and medium-sized enterprises in Germany
III. Country Assessment China
III.1 Political background
III.2 China′s accession to World Trade Organization
III.3 Current Chinese economic situation
III.4 Important economic areas
III.5 Infrastructure
III.6 Energy supply
III.7 Health care system
III.8 Taxation
III.9 Culture
III.10 Corruption and economic crime
IV. Risk factors and recommendations for German SMEs
IV.1 Risk assessment of German SMEs entering Chinese market
IV.2 Decision making
IV.3 Information Procurement
IV.4 Recruitment
IV.5 Finding compatible partners
IV.6 Types of JV in China
IV.7 Location choice in China
V. Case study-theory and methodology
V.1 Case study, cross case analysis and statistical methods
V.2 Methodology
V.3 Case study methods
V.4 Different case study methods and results
VI. Empirical analysis
VI.1 Interview
VI.2 History
VI.3 Opportunities and risks of Chinese market
VII. Conclusion
VIII. Bibliography
