声明
致谢
Chapter 1 Introduction
1.1 Research Background
1.2 Objective and Significance of the Research
1.3 Organization of the Thesis
Chapter 2 Literature Review
2.1 Definition of Key Terms
2.2 Studies on Multimodal Metaphor
2.2.1 Multimodal Metaphor Studies Abroad
2.2.2 Multimodal Metaphor Studies at Home
2.3 Studies on Multimodal Metonymy
2.3.1 Studies on Multimodal Metonymy Abroad
2.3.2 Studies on Multimodal Metonymy at Home
2.4 Studies on China’s National Publicity Documentary
2.5 Comments on Previous Studies
Chapter 3 Theoretical Framework
3.1 Conceptual Metaphor Theory and Multimodal Metaphor
(1) Orientational metaphor
(2) Ontological metaphor
3.2 Peirsman and Geeraerts’ Prototypical Classification of Metonymy
(1) Contiguity in the spatial and material domain
(2) Contiguity in the temporal domain
(3) Contiguity in actions, events and processes
(4) Contiguity in assemblies and collections
Chapter 4 Methodology
4.1 Research Questions
4.2 Research Corpus--China’s NIPDs
4.3 Research Method
Chapter 5 Analysis of Multimodal Metaphor in China’s National Image Publicity Documentary
5.1 Personification Metaphor
5.2 Journey Metaphor
5.3 Emotional Metaphor
5.4 Performance Metaphor
Chapter 6 Analysis of Multimodal Metonymy in China’s National Image Publicity Documentary
6.1 Spatial Parts Stands for Spatial Whole
6.2 Individual Entity Stands for the Collection
6.3 Sub-event Stands for Complex Event
6.4 Person’s Clothing Stands for His/her Identity
Chapter 7 The Construction of National Image from Multimodal Perspective in China’s National Image Publicity Documentary
7.1 National Image Logo
7.2 Holistic Image of the Nation
7.3 Government Image
7.4 Enterprise Image
7.5 City Image
7.6 Historical Image
7.7 Cultural Image
7.8 National Quality
Chapter 8 Investigation on the Communication Effect of Multimodal Metaphor and Metonymy in China’s National Image Publicity Documentary
8.1 Communication audience
8.2 Channels of Communication
8.3 Communication Effect
8.4 Discussion
8.5 Summary
Chapter 9 Conclusion
9.1 Summary of Major Findings
9.2 Limitations and Suggestions
参考文献
Appendix
作者简历
学位论文原创性声明
学位论文数据集
中国矿业大学中国矿业大学(江苏);
