声明
致谢
Chapter 1 Introduction
1.1 Research background
1.2 Research questions and significance
Chapter 2 Literature Review
2.1 The definition of literary tourism
2.2 Literary tourism and new ways for new tourists
2.3 Literary tourism route design
2.4 Literary tourism and a new approach to constructing cultural space
2.5 Literary tourism and a new mode of self-choice development
Chapter 3 Methods
3.1 Netnography and UGC collection
3.2 Interviews with tourists guides
3.3 The case study of the Grand Canal (Hangzhou Section)
Chapter 4 Research Findings
4.1 Tourist assessments of the Grand Canal (Hangzhou Section)
4.2 Travel guides’ opinions on developing literary tourism
4.3 Literary tourism route and interpretations
Chapter 5 Discussions
5.1 Satisfying new tourists’ needs
5.2 The possibility of developing literary tourism
5.3 How to design a literary tourism route
Chapter 6 Conclusions
参考文献
Appendix (The Interview Contents in Chinese)
浙江大学;
