Identifying the influencing factors for Eco-Friendly Furniture Purchase Decision-A Case study of Consumer in Beijing

声明

ABSTRACT

摘要

CONTENT

CHAPTER 1-INTRODUCTION

1．1 Research Background

1．2 Purpose and Significance of Research

1．3 Research Scope

1．4 Research content and method

1．4．1 Research content

1．4．2 Research method

1．5 Research contribution

1．6 Research framework

CHAPTER 2 THEORETICAL BASIS AND LITERATURE REVIEW

2．1 Correlation theory

2．1．1 Maslow’s Hierarchy of Human Needs

2．1．2 Theory of consumer’s behavior

2．1．3．Model of Consumer behavior

2．1．4 Factor affecting consumer’s purchasing behavior

2．1．5 Consumer purchase decision making model

2．1．6 Consumer’s role in purchasing decision process

2．2 Literature Review

2．2．1 The concept of Eco-friendly furniture

2．2．2 Application of Eco-friendly materials in furniture manufacturing

2．2．3 The influence of harmful substance in furniture to human being’s health

CHAPTER 3-RESEARCH DESIGN AND DATA COLLECTION

3．1 Research design

3．1．1 Research hypothesis

3．1．2 Theoretical model building

3．2 Research Instrumentation

3．2．1 Questionnaire design

3．3 Data collection and Sampling Procedure

3．3．1 Data collection

3．3．2 Respondent characteristics

CHAPTER4-EMPIRICAL ANALYSIS AND RESULT

4．1 Reliability and validity analysis of questionnaire

4．1．1 Finding regarding Reliability test

4．1．2 Finding regarding Validity Test

4．2 Survey result

4．2．1 Consumer overall perception for Eco-friendly furniture

4．2．2 Degree of Consumer trust in Eco-friendly furniture

4．2．3 Consumer sensitivity for furniture pollution

4．2．4 Consumer health consciousness

4．3 The situation of consumer pu rchasing for Eco-friendly furniture

4．3．1 The preferred materials of consumer

4．3．2 Consumer willingness to pay premium for Eco-friendly furniture

4．3．3 Eco friendly furniture’s purchasing motivation

4．3．4 The reference factors of buying Eco-friendly furniture

4．4 Factor analysis

4．5 Factors influencing Eco-friendly furniture purchase decision-making in Beijing

4．5．1 Binary logistic regression model

4．5．2 Model building

4．5．3 The regression result and analysis

CHAPTER 5 RESEARCH CONCLUSIONS AND RECOMMENDATION

5．1 Conclusions

5．1．1 Eco-friendly furniture’s consumer segmentation

5．2 Recommendations

REFERRENCE

APPENDIX

ACKNOWLEDGEMENTS

SUPERVISOR AND AUTHOR PRESENTATION