声明
Acknowledgements
摘要
ABSTRACT
Contents
1 Introduction
1．1 Background of the thesis
1．2 Purpose of the thesis
1．3 Significance of the thesis
1．4 Structure of the thesis
2 Literature review
2．1 Corporate image
2．1．1 Corporate image and its definition
2．1．2 Corporate image and its importance
2．1．3 Corporate image construction in different disciplines
2．2 Discursive construction
2．2．1 Discourse analysis
2．2．2 Social constructivism
2．3 Corporate image and media discourse
2．3．1 Social function of news
2．3．2 Effects of news on corporate image
2．4 Wanda Group and previous researches on Wanda Group
3 Methodology
3．1 Fairclough’s three-dimensional framework
3．1．1 Description
3．1．2 Interpretation
3．1．3 Explanation
3．2 Corpus-based approach to discourse studies
3．2．1 Introduction
3．2．2 Corpus analytic tool Antconc 3．4．4
3．3 Data collection
4 Linguistic representation of Wanda in media discourse
4．1 Frequency
4．2 Collocations of key words
4．3 Headlines of the news
4．4 Voices in discourse
5 Discourse construction of Wanda Image
5．1 Discourse strategies of European media
5．2 Corporate image of Wanda Group in European media
5．3 Corporate image of Wanda Group in social context
5．4 Telling Wanda’s own story
6．1 Summary of the study
6．2 Research limitations
Notes
Bibliography
Appendix
作者简历
