声明
Acknowledgements
摘要
ABSTRACT
CONTENTS
1．Introduction
1．1 Research Background
1．2 Objectives and Significance of this Research
1．3 Research Methodology
1．4 Organization of this Thesis
2．Literature Review
2．1 Definitions of Related Terms
2．2 Previous Study on Feminist Stylistics
2．2．1 Feminist Stylistic Study Abroad
2．2．2 Feminist Stylistic Study at Home
2．3 Advertising
2．3．1 Advertising Language
2．3．2 Super Bowl Game Advertisements
2．4 Previous Study on Advertisements
2．4．1 Analysis from the Perspective of Stylistics
2．4．2 Analysis from the Perspective of Feminist Stylistics
3．Theoretical Framework of this Thesis
4．Analysis at the Level of Individual Word
4．1 Second Person Pronouns in Advertisements
4．2 Generic Nouns
4．3 Endearments
5．Analysis at the Level of Phrase／sentence
5．1 Presupposition and Inference
5．2 Metaphor
6．Analysis at the Level of Discourse
6．1 Characters／Roles
6．1．1 Women in Traditional Roles
6．1．2 Women in Decorative Roles
6．2 Focalization
6．2．1 Internal Focalization
6．2．2 External Focalization
6．3 Dialogue Analysis
6．3．1 Turn-taking
6．3．2 Analyzing data
7．Conclusion
7．1 Major Findings of the Study
7．2 Limitations of the Present Study
7．3 Suggestions for the Further Studies
References
作者简历及攻读硕士学位期间取得的研究成果
学位论文数据集
