声明
致谢
Chapter One INTRODUCTION
1.1 Need for the Study
1.2 Significance of the Study
1.3 Structure of the Thesis
Chapter Two LITERATURE REVIEW
2.1 Corporate Identity Concept
2.2 Online Corporate Identity Construction – “About Us” Sections of Corporate Websites
2.3 Corporate Identity Construction–A Discursive Perspective
2.4 Culture, Context and Identity
2.5 Research Gap
2.6 Theoretical Framework for Analysis and Research Questions
Chapter Three RESEARCH METHODOLOGY
3.1 Data Collection
3.2 Methods of Analysis
Chapter Four FINDINGS AND DISCUSSION
4.1 Discourse Analysis of Corporate Identities Constructed by Geely, Toyota and Ford
4.2 Content Analysis of the Discursive Strategies Deployed in Three Companies’ Corporate Identity Construction
4.3 Content Analysis of the Similarities and Differences among the “About Us”Sections of Geely, Toyota and Ford in Terms of Corporate Identity Construction
4.4 Cultural Influences on the Three Companies’ Corporate Identity Construction
Chapter Five CONCLUSIONS
5.1 Major Findings
5.2 Implications for Chinese Auto Companies Regarding Global Website Design and Corporate Identity Construction
5.3 Limitations and Suggestions for Future Research
参考文献
个人简历 在读期间发表的学术论文与研究成果
