声明
ACKNOWLEDGEMENTS
摘要
ABSTRACT
CONTENTS
Chapter One INTRODUCTION
1．1 Need for the Study
1．2 Background of the Stud
1．2．1 Characteristics of Blogs and Micro Blogs
1．2．2 Introduction of the US embassy’s blogs and micro blogs
1．3 Structure of the Thesis
Chapter Two LITERATURE REVIEW
2．1 Public Diplomacy
2．1．1 The Concept of Public Diplomacy
2．1．2 The Connotations of Public Diplomacy
2．1．4 The Practice of Public Diplomacy
2．2 Soft Power
2．3 Noopolitik
2．3．1 The Concept of Noosphere
2．3．2 The Concept of Noopolitik
2．4 The Shaping of American Public Diplomacy
2．4．1 The Growing Significance of Soft Power
2．4．2 Governmental Factors：Department of State
2．4．3 Individual Sources
2．4．4 The Rising Importance of Public Opinion
2．5 Blogs and Micro Blogs
2．5．1 The Concept of Blogs and Micro Blogs
2．5．2 The Employment of New Media in Public Diplomacy
2．6 Framing Theory
2．6．1 The Concept of Framing
2．6．2 Culture Congruence
2．7 Agenda Setting
Chapter Three：RESEARCH METHODOLOGY
3．1 Research Questions
3．2 Research Method
3．3 Data Gathering
3．3．1 Sample
3．3．2 Coding
Chapter Four RESULTS and DISCUSSION
4．1 Data Analysis
4．1．1 Categories of Blogs and Micro Blogs
4．1．2 Types of Topics
4．2 Framing Stories
4．2．1 Diversity of Sources
4．2．2 Credibility of Sources
4．2．3 Exclusion：What do they omit?
4．2．4 Perspective：Justify American Policies
4．2．5 Substantive Framing
4．2．6 Procedural Framing
4．2．7 Human Interest Frame
4．2．8 Issue Frame
4．2．9 Culture Congruence
4．2．10 Culture Diplomacy
4．2．11 News about Chinese
4．2．12 Figures of Speech
4．3 Agenda Setting
4．3．1 Inter-media Agenda-setting
4．3．2 Public Agenda
4．3．3 Decision Makers’ Agenda
4．3．4 Case Study：Air Pollution
4．4 Interactivity
Chapter Five CONCLUSIONS
5．1 The Conclusion
5．2 Limitation of This Thesis
5．3 Indication for Future Research
REFERENCES
个人简历 在读期间发表的学术论文与研究成果
