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Bush vs. Kerry: An analysis of core values in candidates' 2004 nomination acceptance speeches.

机译：布什与克里：在候选人2004年提名接受演讲中对核心价值观的分析。

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The purpose of this study was to gain an understanding of the role that values play in political communication. This study analyzes the 2004 nomination acceptance speeches and biographies of Senator John Kerry and President George Bush, presented at their respective 2004 party conventions. This study employs the framework of thematic value analysis as presented by Rieke & Sillars (2001), Sillars and Ganer (1982), and Sillars and Gronbeck (2001).; In an attempt to persuade Americans to vote for them, Bush and Kerry focused on differing systems of values, which reflected the influence of historical context on the meaning and interpretation of values. Bush presented a progressive individualistic value system, which was supported by core values such as freedom, democracy, strength, and honor. Kerry presented a progressive collectivistic value system, which was supported by core values such as equality, truth, family, and unity. Moreover, the value systems employed by candidates were representative of core party values, although some values were adapted in response to the context of the time.

机译：这项研究的目的是了解价值在政治传播中的作用。这项研究分析了参议员约翰·克里和总统乔治·布什在2004年各自的党代表大会上所作的2004年提名提名演讲和传记。这项研究采用了主题价值分析的框架，该框架由Rieke和Sillars（2001），Sillars和Ganer（1982）以及Sillars和Gronbeck（2001）提出。为了说服美国人投票，布什和克里将重点放在了不同的价值体系上，这反映了历史背景对价值的含义和解释的影响。布什提出了一个进步的个人主义价值体系，并得到了诸如自由，民主，力量和荣誉等核心价值的支持。克里提出了一个进步的集体主义价值体系，该体系得到了平等，真理，家庭和团结等核心价值观的支持。此外，候选人采用的价值体系代表了核心政党的价值观，尽管有些价值观是根据时代背景进行调整的。

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作者
Ary, Nichole.;
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作者单位

California State University, Fullerton.;

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授予单位 California State University, Fullerton.;
学科 Speech Communication.; Political Science General.
学位 M.A.
年度 2007
页码 90 p.
总页数 90
原文格式 PDF
正文语种 eng
中图分类语言学;政治理论;
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Bush vs. Kerry: An analysis of core values in candidates' 2004 nomination acceptance speeches.

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