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Academic library service consumer (user) motivation study based on expectancy theory.

机译：基于期望理论的高校图书馆服务消费者（用户）动机研究。

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摘要

The purpose of this study is to provide a preliminary theoretical foundation of academic library service consumer motivation. To achieve this purpose, the study attempts to develop and test an academic library service consumer motivation model based on expectancy theory which was introduced by Victor H. Vroom (1964) and modified by Porter & Lawler (1968) and Campbell, Dunnette, Lawler, & Weick (1970). The proposed model was verified using chat reference service as an example.; This study has the following four research questions: (1) What factors influence an academic library service consumer's motivational process to use library services?, (2) Are there relationships among the factors which influence an academic library service consumer's motivational process to use library services?, (3) What relationships exist among the factors which influence an academic library service consumer's motivational process to use library services?, and (4) Based on these relationships, can the academic library service consumer's motivational process be explained?; To answer the research questions, correlational research method and confirmatory interview method were employed. The selected participants of this study were Information Studies graduate students at Florida State Unviersity who are registered in three master level online classess and General Informaiton Studies graduate students. They were asked to use the chat reference service at FSU libraries and answer to the questionnaire which was distributed through email. The collected data were analysed using correlation analysis (Kendall's tau-b) and multiple regression analysis. To support the results of statistical analysis, the collected interview data were also analysed.; The findings are that academic library service consumer's motivational process can be influenced by three important factors such as (1) consumers themselves, (2) service providers, and (3) situational (environmental) factors. How well the service consumers perform the service depends on their past experience with the service. When they have much experience in using the service, consumers can perform the service very well. Service providers' role is also very critical in service delivery process. In addition to human factors (service consumers and service providers), surrounding environmental conditions are also important in service delivery process.
机译：这项研究的目的是为大学图书馆服务的消费者动机提供初步的理论基础。为了达到这个目的，这项研究试图根据Victor H. Vroom（1964）提出并由Porter＆Lawler（1968）和Campbell，Dunnette，Lawler， ＆威克（1970）。以聊天参考服务为例对提出的模型进行了验证。这项研究有以下四个研究问题：（1）影响大学图书馆服务消费者使用图书馆服务动机过程的因素有哪些；（2）影响大学图书馆服务消费者使用图书馆服务动机过程的因素之间是否存在关系？ ？，（3）影响大学图书馆服务消费者使用图书馆服务的动机过程的因素之间存在什么关系？（4）基于这些关系，可以解释大学图书馆服务消费者使用动机的过程吗？为了回答研究问题，采用了相关研究方法和验证性访谈方法。这项研究的选定参与者是佛罗里达州立大学的信息研究研究生，他们在三个硕士级别的在线课程中注册，并且是一般信息研究研究生。他们被要求使用FSU图书馆的聊天参考服务，并回答通过电子邮件分发的问卷。使用相关分析（Kendall's tau-b）和多元回归分析对收集的数据进行分析。为了支持统计分析的结果，还对收集的访谈数据进行了分析。研究结果表明，高校图书馆服务消费者的激励过程可能受到三个重要因素的影响，例如（1）消费者自身，（2）服务提供者和（3）情境（环境）因素。服务使用者执行服务的程度取决于他们过去的服务经验。当他们在使用服务方面有丰富的经验时，消费者可以很好地执行该服务。服务提供商的角色在服务交付过程中也非常关键。除了人为因素（服务消费者和服务提供商）外，周围环境条件在服务交付过程中也很重要。

著录项

  • 作者

    Lee, Seongsin.;

  • 作者单位

    The Florida State University.;

  • 授予单位 The Florida State University.;
  • 学科 Information Science.
  • 学位 Ph.D.
  • 年度 2007
  • 页码 160 p.
  • 总页数 160
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 信息与知识传播;
  • 关键词

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