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首页> 外文学位 >Foreign market development as well as entry: An empirical analysis of two fast -food chains.
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Foreign market development as well as entry: An empirical analysis of two fast -food chains.

机译：国外市场的开拓与进入：两个快餐连锁店的实证分析。

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摘要

This dissertation consists of three empirical studies on foreign market entry and development by US fast-food chains. While prior international business research has principally sought to explain when, where and how firms enter foreign markets, surprisingly little attention has been given to what happens after entry.;The first study considers the predictions of internationalization theory and transaction cost theory in explaining McDonald's choice of entry mode: contract, joint venture or subsidiary. Exploiting a cross-section of 72 foreign market entries, I specifically assess whether regional or global operating experience and scale of operations influence choice of entry mode. I methodologically isolate the influence of experience in other markets from merely the timing of entry into those markets. Results proved statistically insignificant. Additional data is being collected to determine whether international experience and scale does not influence foreign entry mode choice or if instead the insignificance stems from a lack of data.;The second study also uses McDonald's international expansion to investigate which factors influence the timing of foreign market entry, which factors and post-entry expansion separately, and how closely the two are related. I find that rather than expanding into new markets after having saturated existing markets, McDonald's allocates resources simultaneously across markets, favoring those with greater potential profits. Certain factors effecting expansion post-entry differ from those that effect entry. These results suggest that sunk costs play a role in both entry and expansion.;The third study explores how firm capabilities develop in foreign markets. Specifically, I examine how binding ownership boundaries are to knowledge transfer and how knowledge accrues from operating experience across different countries. Using weekly sales and cost data for all outlets in the 10 largest foreign markets of a single franchised fast-food chain over a period of 13 years, I find wide variation in learning economies both within and across countries. More importantly, experience gained at outlets operated by country developers---firms responsible for overseeing a foreign market---have a greater influence than even outlet-specific experience for franchisee-owned outlets. These findings challenge the unqualified view that knowledge transfers more readily within firm boundaries than across them.
机译：本文由三项关于美国快餐连锁店进入和发展国外市场的实证研究组成。尽管先前的国际商业研究主要试图解释公司何时，何地以及如何进入国外市场，但令人惊讶的是，很少有人关注进入后的情况。；第一项研究在解释麦当劳的选择时考虑了国际化理论和交易成本理论的预测。进入方式：合同，合资或子公司。我利用72个国外市场进入的横截面，专门评估了区域或全球运营经验和运营规模是否会影响进入模式的选择。我从方法上将经验在其他市场中的影响与进入这些市场的时机隔离开来。结果证明在统计学上不重要。正在收集其他数据，以确定国际经验和规模是否不影响外国进入模式的选择，或者该无关紧要是否源于缺乏数据。；第二项研究还使用麦当劳的国际扩张来调查哪些因素影响了国外市场的时机。进入，哪些因素和进入后的扩张分别，以及两者之间的紧密程度如何。我发现，麦当劳并没有在现有市场饱和后扩展到新市场，而是在各个市场上同时分配资源，而青睐那些具有更大潜在利润的市场。某些影响进入后扩展的因素不同于那些影响进入的因素。这些结果表明沉没成本在进入和扩张中都起着作用。第三项研究探讨了企业在国外市场的能力如何发展。具体来说，我研究了所有权边界对知识转移的约束力以及知识在不同国家/地区的运营经验中如何产生。通过使用单一特许快餐连锁店的10个最大国外市场中所有网点的每周销售和成本数据，历时13年，我发现各国内部和国家之间的学习经济差异很大。更重要的是，在由国家开发商经营的网点（负责监督国外市场的公司）获得的经验，甚至比专营连锁店所拥有的网点专有的经验具有更大的影响力。这些发现挑战了无条件的观点，即知识在企业边界内的转移比在企业边界内的转移更容易。

著录项

  • 作者

    Leibsohn, David L.;

  • 作者单位

    University of Michigan.;

  • 授予单位 University of Michigan.;
  • 学科 Management.
  • 学位 Ph.D.
  • 年度 2007
  • 页码 135 p.
  • 总页数 135
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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