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Castor oil and orange juice: How John H. Johnson fed news to Black America.

机译：蓖麻油和橙汁：约翰·约翰逊（John H. Johnson）如何向黑人美国提供新闻。

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In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt that the news in those publications regarding African Americans was too negative. He created Ebony magazine 1945 to bring uplifting news to African Americans and to construct a more accurate image of that community. As a businessman, Johnson wanted to be successful in his venture and felt that his magazine would sell better with soft news covers, playing the harder news stories inside the magazine. The results of this study indicate that Johnson succeeded in constructing a broader image of African Americans by publishing stories about African Americans in all walks of life, all across the country. Ebony's journalistic style was indeed uplifting, but sacrificed some of the serious political and social commentary news in order to maintain that perspective.

机译：在1940年代中期，出版商约翰·约翰逊（John H. Johnson）不喜欢主流白人拥有的媒体所塑造的非洲裔美国人形象。他认为所构建的图像过于局限且刻板印象。他还认为这些出版物中有关非裔美国人的新闻太消极了。他创建了1945年的《乌木》杂志，为非裔美国人带来了令人振奋的新闻，并为该社区建立了更准确的形象。作为一名商人，约翰逊想在事业上取得成功，并认为他的杂志可以通过软新闻封面更好地销售，在杂志内播放更难的新闻故事。这项研究的结果表明，约翰逊通过在全国各地出版各行各业有关非洲裔美国人的故事，成功地建立了更广泛的非洲裔美国人形象。乌木的新闻风格确实令人振奋，但为了维持这种观点，牺牲了一些严肃的政治和社会评论新闻。

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作者
Mitchell, Karen.;
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作者单位

University of Missouri - Columbia.;

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授予单位 University of Missouri - Columbia.;
学科 Biography.;Journalism.;History Black.;Black Studies.
学位 M.A.
年度 2007
页码 284 p.
总页数 284
原文格式 PDF
正文语种 eng
中图分类
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Castor oil and orange juice: How John H. Johnson fed news to Black America.

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