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NBC's portrayal of U.S. and Canadian hockey players on the Olympic stage: A textual analysis of gender, race, and nationality issues in the commentary

机译:美国国家广播公司(NBC)在奥运会舞台上对美国和加拿大曲棍球运动员的描绘:评论中对性别,种族和国籍问题的文字分析

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摘要

Beginning in 1996 NBC gained the rights to broadcast the Olympics through 2012 (excluding 1998). While much research has been conducted on gender, ethnicity and nationality during primetime coverage of the Olympics, little research has looked at how NBC's cable affiliates cover less popular sports not airing during primetime. This research investigates how the commentary during the men's and women's hockey games broadcast during the 2006 Olympics framed issues of gender, nationality and race. Taking a cultural studies approach and using thematic textual analysis, U.S. and Canadian teams were analyzed. In-depth interviews with the commentators were also conducted.;Overall, gender was constructed through hegemonic masculinity and hegemonic femininity. Natural differences of women were often constructed through comparisons to male counterparts, dependency on men, male role models, and playing on boys' teams. Women were legitimized within the male sports hierarchy because they rejected traditionally feminine sports such as figure skating and embraced hockey instead.;A sense of U.S. and North American superiority were showcased by representing the U.S. and Canadian teams as physically superior. The U.S. women were shown as athletically superior and feminine within the male sporting world, while the Canadian women were only constructed as big and strong. U.S. nationality and North American superiority were framed to suggest that non-North American teams had a dependency on North American leagues, colleges, and coaches for their successes. Reference to on-ice officials and their nationality became a theme. Commentators agreed with calls made by Canadian officials and disagreed with calls made by Eastern European officials, serving to construct a sense of North Americanism.;Race was framed in the context of Whiteness, reinforcing hegemonic masculinity. Jerome Iginla, the only Black player, was given little attention considering his playing time for Team Canada. When Iginla was mentioned, it was often in reference to his physicality, while his White counterparts were given credit for hard work and intelligence. Whiteness was also constructed through themes of the good-guy mentality and being family-oriented. The themes suggested that while equality in the amount of coverage has improved, parity in gender, nationality, and race is still unequal.
机译:从1996年开始,NBC有权在2012年(不包括1998年)播出奥运会。尽管在奥运会黄金时段报道了有关性别,种族和国籍的大量研究,但很少有研究关注NBC的有线电视分支机构如何覆盖黄金时段未播出的较不受欢迎的体育节目。这项研究调查了2006年奥运会男女曲棍球比赛期间的解说如何界定性别,国籍和种族问题。采用文化研究方法并使用主题文本分析,对美国和加拿大团队进行了分析。还对评论员进行了深入采访。总体而言,性别是通过霸权男性气质和霸权女性气质构建的。通常通过与男性同龄人比较,对男性的依赖,男性榜样以及在男队比赛来建立女性的天生差异。妇女在男性运动等级制度中是合法的,因为她们拒绝传统的女性运动,例如花样滑冰,而是拥抱曲棍球。;通过代表美国和加拿大的运动队表现出美国和北美的优越感。美国女性在男性体育世界中表现出较高的运动能力和女性气质,而加拿大女性则仅身材强壮。美国的国籍和北美的优势表明,非北美球队的成功取决于北美联赛,大学和教练。提及冰上官员及其国籍成为一个主题。评论员同意加拿大官员的呼吁,不同意东欧官员的呼吁,这有助于树立北美意识。种族是在白人的背景下构架的,增强了霸权男性气质。考虑到他在加拿大队的比赛时间,唯一的黑人球员Jerome Iginla几乎没有受到关注。提到伊金拉(Iginla)时,通常是指他的身体状况,而他的白人同行则因努力工作和智慧而受到赞誉。白度也是通过保持良好心态和面向家庭的主题而构建的。这些主题表明,尽管覆盖率方面的平等有所改善,但性别,国籍和种族方面的均等仍然不平等。

著录项

  • 作者

    Poniatowski, Kelly L.;

  • 作者单位

    The Pennsylvania State University.;

  • 授予单位 The Pennsylvania State University.;
  • 学科 Mass communication.
  • 学位 Ph.D.
  • 年度 2008
  • 页码 233 p.
  • 总页数 233
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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