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Role of personal values in acceptance of information technology.

机译：个人价值观在接受信息技术中的作用。

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Organizations have gained significant benefits, such as efficiency, innovation, business performance by effectively deploying information technology (IT). However, firms often fail to successfully assimilate and exploit IT due to users' reluctance or resistance in their acceptance of IT. Prior studies on IT acceptance have mainly focused on users' self-centered utilitarian evaluations while ignoring their altruistic evaluations, which have been considered as important variables to predict various behaviors by researchers in other domains, such as psychology and management.; To better understanding of the phenomenon, I develop the research model that posits two distinct paths of users' evaluations by combining the self-centered utilitarian path, which dominates in IT acceptance research, with the other-oriented non-utilitarian path, which could explain users' altruistic acceptance behaviors, especially when users use the IT for other employees' benefits instead of their own benefits. The research model also posits personal values and their hierarchies in users' value system as moderators, which regulate users' evaluations and, in turn, their IT acceptance.; Empirical evaluation of the model was conducted through a field survey of 118 professionals who primarily work in a regional public library in the southeastern U.S.A. The results suggest that both self-centered utilitarian and other-oriented non-utilitarian paths are significant. The results also show that personal value system moderates the relationships between IT characteristics and acceptance outcomes. In particular, persons who are lower in altruism (other orientation) are more associated with utilitarian evaluations (perceived ease of use and perceived usefulness), and tend to accept an IT only when it provides utilitarian benefits to themselves.; This study provides unique conceptualizations of personal values and users' altruistic evaluations into the new IT acceptance research model, which goes beyond the limited considerations in the extant literature. This study furthers theory development by proposing that personal values research should be incorporated in the examinations of the IT acceptance phenomenon. Managerial recommendations on how to develop effective interventions on users' acceptance of IT are also provided.
机译：通过有效地部署信息技术（IT），组织已经获得了显着的收益，例如效率，创新和业务绩效。但是，由于用户不愿接受或拒绝接受IT，企业常常无法成功地吸收和利用IT。先前的关于IT接受度的研究主要集中在用户的以自我为中心的功利主义评估上，而忽略了他们的利他评估，而利他评估被认为是预测心理学和管理等其他领域的研究人员各种行为的重要变量。为了更好地理解这种现象，我通过结合在IT接受研究中占主导地位的以自我为中心的功利主义道路和其他可以解释的非功利主义道路，开发了一种提出了两种不同的用户评估路径的研究模型。用户的利他接受行为，特别是当用户将IT用于其他员工的利益而不是他们自己的利益时。该研究模型还以主持人的身份在用户价值系统中确立了个人价值观及其层次结构，从而规范了用户的评估以及IT接受度。该模型的实证评估是通过对118位主要在美国东南部地区公共图书馆工作的专业人员进行的实地调查进行的。结果表明，以自我为中心的功利主义道路和其他取向的非功利主义道路都是重要的。结果还表明，个人价值系统缓和了IT特性与接受结果之间的关系。尤其是，利他主义程度较低（其他倾向）较低的人与功利主义评估（感知的易用性和感知的实用性）相关性更高，并且仅在IT为自己带来功利的情况下才倾向于接受IT。这项研究为新的IT接受研究模型提供了个人价值和用户的无私评估的独特概念，这超出了现有文献中的有限考虑范围。这项研究提出建议将个人价值观研究纳入对IT接受现象的检验中，从而进一步促进理论发展。还提供了有关如何针对用户对IT接受进行有效干预的管理建议。

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