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An empirical investigation of Internet privacy: Customer behaviour, companies' privacy policy disclosures, and a gap.

机译：对Internet隐私的实证研究：客户的行为，公司的隐私政策披露和差距。

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摘要

Privacy emerges as a critical issue in an e-commerce environment because of a fundamental tension among corporate, consumer, and government interests. By reviewing prior Internet-privacy research in the fields of information systems, business, and marketing published between 1995 and 2006, we consider the following research questions: (1) how an individual's privacy behaviour is affected by privacy policy disclosures and by the level of the individual's involvement regarding the sensitivity of personal information; (2) how companies' privacy policies vary with respect to regulatory approaches and cultural values; and (3) whether there is a gap between the privacy practices valued by individuals and those emphasized by companies. A three-stage study is conducted to answer these questions.;The third stage, which entailed the study of 420 privacy policies spanning six countries and two industries, showed that privacy policies vary across countries, as well as with varying governmental involvement and cultural values in those countries. Finally, the analysis of all the three stages revealed a gap between individuals' importance ratings of companies' privacy practices and policies that companies emphasize in their privacy disclosures.;The first two stages, consisting of a Web-based survey and an online ordering experiment with 210 participants, found that individuals are more likely to read the privacy policy statements posted on Web sites and less likely to provide personal information, when they are under a high privacy involved situation as compared to being in a low privacy involved situation. However, the existence of a privacy seal did not affect individuals' behaviour, regardless of involvement conditions. This study also found a gap between self-reported privacy behaviour and actual privacy behaviour. When individuals were requested to provide personal information, their privacy policy statement reading behaviour was close to their self-report behaviour. However, their personal information providing behaviour was different from their self-reported behaviour.
机译：由于公司，消费者和政府利益之间的根本矛盾，隐私在电子商务环境中成为一个关键问题。通过回顾1995年至2006年发布的有关信息系统，业务和市场营销领域的先前的Internet隐私研究，我们考虑以下研究问题：（1）个人的隐私行为如何受到隐私政策披露的影响以及隐私水平的影响。个人在个人信息敏感性方面的参与； （2）公司的隐私政策在监管方式和文化价值方面如何变化； （3）个人所重视的隐私实践与公司所强调的隐私实践之间是否存在差距。进行了三个阶段的研究来回答这些问题。第三阶段需要研究横跨六个国家和两个行业的420项隐私政策，表明隐私政策因国家而异，并且具有不同的政府参与度和文化价值在那些国家。最后，对所有三个阶段的分析揭示了个人对公司隐私实践的重要性评级与公司在其隐私披露中强调的政策之间的差距。;前两个阶段，包括基于Web的调查和在线订购实验有210名参与者，发现与隐私保护程度较低的个人相比，个人处于隐私保护程度较高的情况下，他们更可能阅读网站上发布的隐私权政策声明，而不太可能提供个人信息。但是，隐私标签的存在并不影响个人的行为，无论参与条件如何。这项研究还发现自我报告的隐私行为与实际的隐私行为之间存在差距。当要求个人提供个人信息时，其隐私策略声明的阅读行为接近其自我报告的行为。但是，他们提供个人信息的行为不同于他们自我报告的行为。

著录项

  • 作者

    No, Won Gyun.;

  • 作者单位

    University of Waterloo (Canada).;

  • 授予单位 University of Waterloo (Canada).;
  • 学科 Business Administration Marketing.;Business Administration Management.
  • 学位 Ph.D.
  • 年度 2007
  • 页码 249 p.
  • 总页数 249
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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