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首页> 外文学位 >Sustaining Tourism in Cuba: A Qualitative Examination of Perceived Entrepreneurial Climate Elements among Tourism Industry Professionals.
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Sustaining Tourism in Cuba: A Qualitative Examination of Perceived Entrepreneurial Climate Elements among Tourism Industry Professionals.

机译：维持古巴的旅游业：对旅游业从业人员感知的企业家气候要素的定性检验。

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摘要

As the Cuban government seeks to develop a strong private sector and alleviate stress to provide employment for its citizens, creating a climate conducive to private enterprise formation warrants immediate attention. Because tourism is Cuba's biggest industry, many residents may seek to create businesses within this industry as state employment becomes less of a guarantee. Recent trends in tourism show that travelers are demanding increasingly innovative and immersive experiences that benefit local communities and natural environments. However, Cuba is becoming dependent upon low-cost packaged mass tourism, primarily in the destinations of Havana and Varadero, leading to a recent decrease in average visitor expenditure. Allowing Cuban entrepreneurs to work together to develop and introduce creative tourism products may convince tourists to stay longer, spend more money, and visit again in the future.;The success of entrepreneurs is vulnerable to a number of external conditions in the environment. These conditions, such as physical infrastructure, financial infrastructure, governance, culture, and human capital, are referred to as the "entrepreneurial climate." Cuba has rich natural, cultural, and social capital resources; however, other conditions within Cuba's entrepreneurial climate currently limit residents' ability to create tourism-related enterprises. Building on previous research, this study examines these entrepreneurial climate conditions to determine which factors are currently limiting or, in some cases, encouraging entrepreneurship related to tourism in Cuba.
机译：古巴政府力求发展强大的私营部门并减轻为其公民提供就业的压力，因此营造一种有利于私营企业组建的氛围值得立即关注。由于旅游业是古巴最大的产业，因此，许多国家的居民可能会寻求在该产业内开展业务，因为国家就业已不再是一种保证。旅游业的最新趋势表明，旅客需要越来越多的创新性和身临其境的体验，以造福当地社区和自然环境。但是，古巴开始主要在哈瓦那和巴拉德罗的目的地上依赖低成本的大规模大众旅游，这导致近期游客平均支出减少。允许古巴企业家共同开发和推出创新的旅游产品可能使游客说服他们停留更长的时间，花费更多的钱，并在将来再次造访。企业家的成功易受环境中许多外部条件的影响。这些条件，例如物理基础结构，金融基础结构，治理，文化和人力资本，被称为“创业环境”。古巴拥有丰富的自然，文化和社会资本资源。但是，古巴企业家氛围中的其他条件目前限制了居民创建与旅游相关的企业的能力。在以前的研究的基础上，本研究检查了这些企业家气候条件，以确定哪些因素目前正在限制，或者在某些情况下，鼓励与古巴旅游有关的企业家精神。

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  • 作者

    Hingtgen, Nathan.;

  • 作者单位

    East Carolina University.;

  • 授予单位 East Carolina University.;
  • 学科 Recreation.;Caribbean studies.;Entrepreneurship.
  • 学位 M.S.
  • 年度 2013
  • 页码 108 p.
  • 总页数 108
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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