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An Examination of the Roles and Work Activities of the Public Relations Officer in Higher Education Using the Five-Factor Dimension Model.

机译：使用五要素维度模型检查高等教育中公共关系干事的角色和工作活动。

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摘要

This study offers an examination of the technical and managerial public relations roles and respective work activity among higher education public relations officers, and to empirically conduct a goodness-of-fit test of a hypothesized role typology model in a higher education environment. This study addressed a gap in the literature, which is the degree to which higher education public relations officers are actually practicing public relations roles as defined by the five-factor model developed by DeSanto, Moss and Newman (2005, 2007). This study further examined the extent to which the managerial and technical roles are related to the public relations officers' access to the president and type of institution in which the public relations officer works. This project used a quantitative survey research design for collecting and analyzing the research data obtained from the Senior Practitioner Survey instrument administered to 74 members of the Counselors to Higher Education section of the Public Relations Society of America. Descriptive statistics, confirmatory factor analysis using structural equation modeling, Procrustes rotation, and independent sample t tests were used to address the five research questions that guided this study.;The study's findings provided evidence, with caution, that senior public relations officers in higher education environments primarily assume a technician role, with marginal engagement of managerial role enactment, despite holding senior-level job titles. Also, the study reveals that regardless of institution type, senior public relations officers, for the most part, do not have direct access to the president of the institution.
机译：这项研究检查了高等教育公共关系官员中技术和管理公共关系的角色以及各自的工作活动，并以经验方式对假设的角色类型模型在高等教育环境中进行了拟合优度检验。这项研究解决了文献中的空白，即DeSanto，Moss和Newman（2005，2007）开发的五因素模型所定义的高等教育公共关系官员实际行使公共关系角色的程度。这项研究进一步研究了管理和技术角色与公共关系官员访问总统的程度以及公共关系官员工作的机构类型之间的关系。该项目使用定量调查研究设计来收集和分析从高级从业者调查工具获得的研究数据，该工具由美国公共关系协会高等教育参赞部的74名成员管理。描述性统计，使用结构方程模型的验证性因素分析，Procrustes旋转和独立样本t检验用于解决指导本研究的五个研究问题。该研究结果谨慎地提供了证据，表明高等教育中的高级公共关系官员尽管拥有高级职位，但环境主要还是由技术人员担任，管理角色很少。此外，研究还表明，无论机构类型如何，高级公共关系官员在大多数情况下都无法直接与机构总裁取得联系。

著录项

  • 作者

    Whitaker-Heck, Rosalynne D.;

  • 作者单位

    The George Washington University.;

  • 授予单位 The George Washington University.;
  • 学科 Business Administration Marketing.;Speech Communication.;Education Leadership.;Education Higher Education Administration.
  • 学位 Ed.D.
  • 年度 2013
  • 页码 232 p.
  • 总页数 232
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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