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Movie genre effects on destination image, place familiarity, and visitation interest among undergraduate students: A film tourism study.

机译：电影类型对目标学生的目的地图像，地点熟悉度和访问兴趣的影响：电影旅游研究。

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摘要

This pretest-posttest experiment explored the effects of genre on cognitive destination image, affective destination image, place familiarity, and visitation interest with regard to a single destination placed within multiple movies in order to contribute to the growing field of film tourism. The experiment consisted of four genre treatment groups---action, comedy, drama, and horror---and a control group. Participants completed a post-survey both immediately after the experiment and two weeks after viewing the films. Mean score differences between the pre-survey and the two post-surveys were analyzed using paired sample t-tests for within-group analyses. MANOVA was employed for between-group analyses.;Findings were mixed. Within-group analyses indicated that exposure to a horror film can have negative effects on the dependent variables but did not provide compelling evidence that exposure to the other genres studied effect the dependent variables. However, there was also evidence that some of the negative effects demonstrated by the horror group begin to dissipate after only two weeks. Further, there was evidence that all genre groups and the control group experienced increased feelings of familiarity with the destination at both post-survey points in time. Between-group analyses, using data from the first post-survey, suggested that the mean composite scores for cognitive destination image and affective destination image for the horror treatment group were statistically significantly negative compared to the control and action groups. However, there was again evidence that the negative effects may dissipate in only two weeks. Between-group analyses, using data from the second post-survey, found no statistically significant difference in any mean composite scores for any of the study groups.
机译：这项前测后测实验探索了流派对放置在多部电影中的单个目的地的认知目的地图像，情感目的地图像，位置熟悉度和访问兴趣的影响，从而为电影旅游领域的发展做出了贡献。该实验包括四个类型的治疗组-动作，喜剧，戏剧和恐怖-和一个对照组。参与者在实验后和观看电影两周后均完成了调查后。使用成对样本t检验对组内分析，分析了调查前和调查后两个之间的平均得分差异。 MANOVA用于组间分析。组内分析表明，接触恐怖片可能会对因变量产生负面影响，但没有提供令人信服的证据表明接触其他类型的电影会影响因变量。但是，也有证据表明，恐怖组织所表现出的某些负面影响仅在两周后就消失了。此外，有证据表明，所有类型的人群和对照组在调查后的两个时间点都有对目的地的熟悉感。组间分析使用来自第一次调查后的数据表明，与对照组和行动组相比，恐怖治疗组的认知目标图像和情感目标图像的平均综合得分在统计学上显着为负。但是，再次有证据表明，负面影响可能仅在两周内消失。使用第二次调查后的数据进行的组间分析发现，任何研究组的任何平均综合评分均无统计学上的显着差异。

著录项

  • 作者

    Rudowsky, Catherine A.;

  • 作者单位

    Indiana University of Pennsylvania.;

  • 授予单位 Indiana University of Pennsylvania.;
  • 学科 Business Administration Marketing.;Recreation.;Cinema.;Mass Communications.
  • 学位 Ph.D.
  • 年度 2013
  • 页码 205 p.
  • 总页数 205
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 宗教;
  • 关键词

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