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Reaching beyond immediate followers: An examination of accidental discovery of information on the U.S. Embassy's microblog in China.

机译：超越直接关注者：检查美国大使馆在中国的微博信息的偶然发现。

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摘要

Scholars believe Internet usage can be highly selective, and thus people are divided into fragmented and polarized groups (see Sunstein, 2006). This study focuses on the specific case of China's microblog, called "Weibo." Through the process of what I call "accidental discovery," users receive not only information based on their online selections and preferences, but they also learn new information accidentally from a variety of sources beyond their own network. Applying the conceptual model of "accidental discovery," this study examines a total of 165 Weibo posts, all of which were posted by the U.S. Embassy in China. The researcher found three main patterns by which these Weibo messages were disseminated, and these patterns are associated with noticeable cases of accidental discovery. This means these messages were not spread only among those who follow or are subscribed to the U.S. Embassy account. These messages were also "forwarded" or "retweeted," and accidentally discovered by non-followers. Despite some anticipation that social media usage would create narrow-minded users, researcher finds that in Weibo case, users can learn, share and engage in discussions in a much more open information environment.
机译：学者认为，互联网的使用可能具有很高的选择性，因此人们被分为零散的和两极化的群体（参见Sunstein，2006）。这项研究着眼于中国微博的特定案例，即“微博”。通过我所谓的“偶然发现”过程，用户不仅会收到基于其在线选择和偏好的信息，而且还会从自己网络之外的各种来源意外地学习新信息。应用“意外发现”的概念模型，本研究共检查了165个微博帖子，这些帖子都是由美国驻华大使馆发布的。研究人员发现了传播这些微博消息的三种主要模式，这些模式与意外发现的明显案例有关。这意味着这些邮件不仅会散布在追踪或订阅美国大使馆帐户的人员中。这些消息也被“转发”或“转发”，并被非关注者偶然发现。尽管有人预计社交媒体的使用会导致思想狭narrow的用户，但研究人员发现，在微博的情况下，用户可以在更加开放的信息环境中学习，共享和参与讨论。

著录项

  • 作者

    Xi, Yue.;

  • 作者单位

    University of Missouri - Columbia.;

  • 授予单位 University of Missouri - Columbia.;
  • 学科 Multimedia Communications.;Web Studies.
  • 学位 M.A.
  • 年度 2013
  • 页码 96 p.
  • 总页数 96
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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