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Communicating Complexity: A Complexity Science Approach to Communication for Social Change.

机译:沟通复杂性:社会变革沟通的复杂性科学方法。

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摘要

This study aims to contribute to the theoretical development and the effective practice of Communication for Social Change by exploring the application of the principles and ideas of Complexity Science to Communication for Social Change endeavors. The study provides a theoretical framework for the analysis of Communication for Social Change initiatives and presents guidelines for organizations, including both practitioner organizations and donor agencies, interested in using Complexity Science principles and ideas to inform their Communication for Social Change strategies.;The study employs an interpretive approach and an instrumental case study method of inquiry. Five principles distilled from the literature on Complexity Science are used to identify examples from the work of Puntos de Encuentro, a feminist, non-profit organization working in Communication for Social Change in Central America, in order to illustrate how Complexity Science principles can be applied to Communication for Social Change strategies and to explore possible challenges and implications, for organizations working in the field of Communication for Social Change, of applying these principles in their work.;The major conclusions and insights of the study are, first, that Complexity Science can provide social change organizations, development agencies, donors, scholars and policy makers with a useful framework for addressing complex social issues and it may make Communication for Social Change strategies more effective at creating social change, and second, that Communication for Social Change strategies need to be supported by organizational cultures that guarantee a shared vision and directions and promote power decentralization, self-organizing and innovation as this is what provides organizations with the level of flexibility and adaptability required by a continuously changing environment. The study concludes with a set of recommendations that aim to serve as guidelines for Communication for Social Change practitioners and donors when approaching complex social issues, as well as suggestions for future research.
机译:本研究旨在探索复杂性科学原理和思想在社会变革传播中的应用,从而为社会变革传播的理论发展和有效实践做出贡献。该研究为分析社会变革传播倡议提供了理论框架,并为有兴趣使用复杂性科学原理和思想为社会变革战略传播提供信息的组织(包括从业组织和捐助机构)提供了指南。一种解释性方法和工具式案例研究方法。为了说明如何应用复杂性科学原理,使用了从复杂性科学文献中提炼的五项原则来确定来自蓬塔斯·德·恩库恩特罗(Puntos de Encuentro)工作的实例,该组织是一个非营利性的女权组织,致力于中美洲的社会变革传播。致力于社会变革的传播战略和探索可能的挑战和启示,对于在社会变革的传播领域工作的组织来说,将这些原则应用到他们的工作中。该研究的主要结论和见解首先是,复杂性科学可以为社会变革组织,发展机构,捐助者,学者和政策制定者提供解决复杂社会问题的有用框架,并且可以使“社会变革传播”战略更有效地促进社会变革,其次,“社会变革传播战略”需要由组织文化支持,以确保共享愿景和方向,并促进权力下放,自我组织和创新,因为这可以为组织提供不断变化的环境所需的灵活性和适应性水平。该研究以一系列建议作为结束,这些建议旨在作为社会变革从业者和捐助者在处理复杂的社会问题时的交流指南,以及对未来研究的建议。

著录项

  • 作者

    Lacayo, Virginia.;

  • 作者单位

    Ohio University.;

  • 授予单位 Ohio University.;
  • 学科 Communication.;Organizational behavior.;International relations.
  • 学位 Ph.D.
  • 年度 2013
  • 页码 245 p.
  • 总页数 245
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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