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首页> 外文学位 >Juventude, Consumo e Globalizacao Uma Analise Comparativa.
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Juventude, Consumo e Globalizacao Uma Analise Comparativa.

机译：青年，消费与全球化的比较分析。

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摘要

The aim of this work is to know the impact of the actual economical and social development process, known as globalisation, is producing in the young people. To know habits and behaviour patterns of young people from different regions of the world. Also to find characteristics that influence youth that contribute to discover resemblance's in opinion and knowledge.;This work involves young people from Europe (Germany, Great-Britain, Spain, Portugal), from Asia (China, Macao) and from Africa (Mozambique, Kenya). The purpose was to point out values and expectations shared by youth. This study intends to anticipate the probably converging or diverging behaviour and ideas that establish particular interpretations about globalisation.;A globalisation scale measure is presented and tested. This scale intends to enhance feelings related to the globalisation process and to identify the young people segments according to different interpretations, concerns, hopes, and fears that are associated to this process. To establish the dimensions of each group in all countries, the number of supporters and opponents to the this actual development process.;Youth behaviour is conditioned by economic conditions, development level and cultural values, so there are resemblance's in habits and behaviour of young people of the same geographic region, distinguishing from others by continent: Europeans, Asians and Africans. However the preferences and above all the expectations to the future are shared by youth no matter their country of origin. The differences in choices for different gender concerning to consumption stand important sometimes, but they are decreasing in all countries and are almost irrelevant concerning to some values or ambitions.;Stands out of this work the fact that a great number of young people face future with optimism. They hope Global Economic and Social Development of the world will be reached, they are conscious of the dangers that the global process can aggravate social conditions and destroy the environment. Consequences like Consumerism or Economic and Cultural Homogenisation are also concerning most of young people. They believe that the process will bring a greater free circulation of people and goods and will have effects on the companies organisation.;Become salient the fact that young people with the worst economic conditions present the most pessimistic opinion about the future of Humanity.;In conclusion, we may find different groups of young people with different values sustained in culture, gender and age differences, however they are vanishing and almost disappearing. The difference in behavior and objectives of life are fading also with different patterns between different groups. We can look at youth as a group of individuals that present homogeneous patterns, beyond their various groups they share options, behaviors and preferences.;Key Words: Young People; Globalization; Consumer Behavior; Materialistic Values; Ambitions
机译：这项工作的目的是了解年轻人所产生的实际经济和社会发展过程（称为全球化）的影响。了解来自世界不同地区的年轻人的习惯和行为方式。还要发现影响年轻人的特征，这些年轻人有助于发现相似之处的观点和知识。这项工作涉及来自欧洲（德国，英国，西班牙，葡萄牙），亚洲（中国，澳门）和非洲（莫桑比克，肯尼亚）。目的是指出年轻人共有的价值观和期望。这项研究旨在预期可能建立起关于全球化的特殊解释的行为和思想的趋同或分歧。提出并测试了全球化规模度量。该量表旨在增强与全球化进程有关的感觉，并根据与该进程相关的不同解释，关注，希望和恐惧来识别年轻人群体。要确定所有国家/地区在每个群体中的规模，以及在这个实际发展过程中支持者和反对者的数量。；青年行为受经济条件，发展水平和文化价值观的制约，因此年轻人的习惯和行为具有相似之处属于同一地理区域，并且按大陆区分其他地区：欧洲人，亚洲人和非洲人。但是，无论其原籍国如何，青年人都享有对未来的偏好和最重要的期望。有时，关于消费的不同性别选择的差异很重要，但是在所有国家中，差异正在减小，并且与某些价值观或抱负几乎没有关系。；从这项工作中可以看出，许多年轻人面对着未来。乐观。他们希望实现世界的全球经济和社会发展，他们意识到全球进程可能加剧社会状况并破坏环境的危险。消费主义或经济和文化同质化等后果也与大多数年轻人有关。他们认为，这一过程将带来更大的人员和货物自由流通，并将对公司组织产生影响。；成为一个事实，即经济条件最恶劣的年轻人对人类的未来抱有最悲观的看法。结论是，我们可能会发现不同群体的年轻人在文化，性别和年龄差异方面具有不同的价值观，但是他们正在消失并且几乎消失。不同群体之间在行为和生活目标上的差异也随着不同的模式而逐渐消失。我们可以将青年看作一群呈现出同质性模式的个体，他们在各个群体之外共享选择，行为和偏好。全球化;消费者行为;唯物主义价值观；野心

著录项

  • 作者

    Santos, Fernando Augusto de Sa Neves dos.;

  • 作者单位

    Instituto Superior de Ciencias do Trabalho e da Empresa (Portugal).;

  • 授予单位 Instituto Superior de Ciencias do Trabalho e da Empresa (Portugal).;
  • 学科 Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 2005
  • 页码 395 p.
  • 总页数 395
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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