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首页> 外文学位 >The role of destination attributes and visitor satisfaction on tourist repeat visit intentions to Lake Nakuru National Park, Kenya.
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The role of destination attributes and visitor satisfaction on tourist repeat visit intentions to Lake Nakuru National Park, Kenya.

机译：目的地属性和游客满意度对肯尼亚纳库鲁湖国家公园游客重访意图的作用。

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摘要

Tourism is one of world's largest industries. In Kenya, tourism is among the fastest growing economic sectors and is the second largest source of foreign exchange after agriculture. In an increasingly competitive international tourism market with emerging new destinations, mature destinations can gain a competitive advantage through repeat visitation.;This study sought to establish the role of destination attributes and visitor satisfaction on tourist repeat visit intentions to Lake Nakuru National Park, Kenya. The study specifically sought to determine whether brand experience is a significant determinant of tourists' intentions to revisit a destination; to determine different social demographic characteristics of tourists and how they influence tourist intentions to revisit a destination; and to determine external pulling factors that would trigger tourists' intentions to revisit the destination.;The five variables used in the study were measured by asking participants open and close-ended questions about their opinions and comments on their visit to Lake Nakuru Nation Park. The five set of questions was used to answer the question on the role of satisfaction on repeat visits to Lake Nakuru National Park. The questions developed were based on the items traditionally used in tourism research studies on destination attributes, destination image, satisfaction and repeat visit intentions.;A self-administered survey was given to tourist as they entered the park using systematic sampling and were requested to drop them as they exited the park where the research assistants were present to collect them. Of the 420 questionnaires that were distributed 405 were returned and only 400 were found to be useful for this study giving a return rate of 96.4 percent.;The results of this research show that there is a positive relationship between tourist satisfaction, loyalty and repeat intentions to Lake Nakuru National Park. These results further confirmed that destination image has positive relationship with satisfaction and that these two factors influence significantly and positively visitors repeat visit intentions. Also that the overall experience after visiting Lake Nakuru National Park was significantly different for respondents according to age, years of education completed, country of origin and gender. However the study found a negative correlation that is not significant between destination attributes and visitor's level of satisfaction. Managers of Lake Nakuru National Park must therefore ensure that the tourists visiting the park are satisfied to enhance their repeat visit intentions and are able to say positive things about the park to other people.
机译：旅游业是世界上最大的产业之一。在肯尼亚，旅游业是增长最快的经济部门之一，是仅次于农业的第二大外汇来源。在竞争日益激烈的国际旅游市场中，新兴目的地不断涌现，成熟的目的地可以通过重复访问获得竞争优势。本研究旨在确定目的地属性和游客满意度对肯尼亚纳库鲁湖国家公园游客重复访问意图的作用。该研究专门试图确定品牌体验是否是决定游客重游目的地的重要决定因素。确定游客的不同社会人口特征，以及他们如何影响游客重游目的地的意图；研究中使用的五个变量是通过询问参与者关于他们对纳库鲁湖国家公园的访问的看法和评论的开放性和封闭性问题来衡量的。这五套问题用来回答满意度对重复访问纳库鲁湖国家公园的作用。提出的问题基于旅游研究中传统使用的关于目的地属性，目的地形象，满意度和重复访问意图的项目;;对进入公园的游客进行了自我管理的调查，要求他们进行系统抽样他们离开公园时，那里有研究助手在场收集它们。在散发的420份问卷中，有405份被退回，只有400份对本研究有用，返还率为96.4％。这项研究的结果表明，游客满意度，忠诚度和重复意愿之间存在正相关关系到纳库鲁湖国家公园。这些结果进一步证实了目的地图像与满意度具有正相关，并且这两个因素对访问者的重复访问意图产生了显着积极的影响。另外，受访者根据年龄，受教育年限，原籍国和性别，参观了纳库鲁湖国家公园后的总体经历也有很大不同。但是，研究发现，目的地属性与访问者的满意度之间没有显着负相关。因此，纳库鲁湖国家公园的管理者必须确保前往公园的游客感到满意，以提高他们的再次访问意图，并能够向其他人说出公园的正面评价。

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  • 作者

    Boit, Joanne Chebet.;

  • 作者单位

    Western Illinois University.;

  • 授予单位 Western Illinois University.;
  • 学科 Recreation.
  • 学位 M.S.
  • 年度 2013
  • 页码 130 p.
  • 总页数 130
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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