This graduate thesis is a study of production planning response to the erratic demand signals in short life cycle products. Governing short life cycle products have become a challenge in today's business world as their potential to generate profits to the firm has come under tight scrutiny from both strategic and tactical perspectives. In this scenario, profits generated from new products would hinge on careful execution of the production plans in response to the demand in the market. However, that execution requires detailed analysis of the demand signals, dynamic demand-sales interactions and corresponding development of production plans which minimizes costs and maximizes sales profits associated with the product. We first do an extensive literature review on the various treatments of short lifecycle products. We come to realize that the research done in this area is very limited and is in its infancy. We focus our attention towards the development of production strategies for short lifecycle products. We develop generalized mathematical cost model to better explain the demand-supply interaction that occurs in short life cycle products. (Abstract shortened by UMI.)
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