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Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth -century to the inter -war period.

机译：商业化的现代性：从19世纪到两次战争之间的巴黎和布达佩斯城市营销和城市旅游促进的历史。

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This thesis proposes a historical and contextual examination of two different models of imagining the urban environment and selling it to prospective travelers: one stressing the city's cosmopolitan character—a marketing strategy successfully used by Paris—and the other emphasizing its national features, as was the case of Budapest. As such, the dissertation brings both a novel geographical and topical perspective to the field of transnational and comparative urban studies on the one hand, and tourism studies, on the other. In the first case, instead of following the path of comparative historians (whose works customarily compare Parisian phenomena to those happening in London or Berlin), it breaks new ground by articulating a historical comparison along a western-eastern geographical axis. In the second, instead of dealing with tourism as a geographically and chronologically diffuse phenomenon, it contextualizes urban tourism both historically and theoretically, analyzing its multiple cultural ramifications within a specifically international and transnational context. In my chapters, I scrutinize a number of city marketing projects, urban-tourism-promoting events, and tourists' responses to them, in order to document the specific modalities of Paris' and Budapest's insertion into an emerging urban tourism market. While in the first two parts of the dissertation the emphasis falls upon an analysis of the creation of urban images and representations and their marketing to prospective consumers by a blossoming tourist industry, the third part aims to highlight, through a discussion of specific tourism-promoting events, the increasing commercialization of the late nineteenth and early twentieth century cityscape, including an analysis of its concrete effects upon traveling audiences. By using these two levels of analysis, the general aim of the dissertation is to call attention upon a number of forgotten and neglected aspects of today's cultural globalization and transnationalization processes.

机译：本文提出了一种历史和背景研究，考察了两种不同的模式来构想城市环境并将其出售给潜在的旅行者：一种强调城市的国际化特征（巴黎成功采用的营销策略），另一种则强调城市的民族特色。布达佩斯的情况。因此，本文一方面为跨国和比较城市研究领域，另一方面为旅游研究领域带来了新颖的地理和主题视角。在第一种情况下，它没有遵循比较历史学家的路线（后者的作品习惯上将巴黎现象与伦敦或柏林发生的现象进行比较），而是通过沿东西方地理轴线进行历史比较来开辟新天地。第二，它没有将旅游业视为地理和时间上的分散现象，而是从历史和理论上对城市旅游进行了背景分析，并在特定的国际和跨国背景下分析了其多重文化影响。在我的章节中，我详细审查了许多城市营销项目，促进城市旅游的活动以及游客对它们的反应，以记录巴黎和布达佩斯进入新兴的城市旅游市场的具体方式。在论文的前两部分中，重点放在分析新兴的旅游业对城市形象和表象的创建及其对潜在消费者的营销上，而第三部分旨在通过讨论促进旅游业发展来突出显示。事件，以及19世纪末和20世纪初城市景观的日益商业化，包括对其对旅行观众的具体影响的分析。通过使用这两个层次的分析，论文的总体目的是引起人们对当今文化全球化和跨国化过程中许多被遗忘和被忽视的方面的关注。

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作者
Vari, Alexandru I.;
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作者单位

Brown University.;

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授予单位 Brown University.;
学科 History European.;Urban and Regional Planning.;History Modern.;Business Administration Marketing.
学位 Ph.D.
年度 2005
页码 361 p.
总页数 361
原文格式 PDF
正文语种 eng
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Commercialized modernities: A history of city marketing and urban tourism promotion in Paris and Budapest from the nineteenth -century to the inter -war period.

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