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Newspaper coverage of 2012 presidential candidates' digital communication: A content analysis.

机译：2012年总统候选人数字通信的报纸报道：内容分析。

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摘要

At the turn of the 21st century, the U.S. public flocked to the Internet, social media, and other digital tools. Political candidates took note, and integrated these into campaigns. These tools allowed politicians to reach the public directly, bypassing the journalists who once were the only way to reach mass audiences. As digital communication has increased, it is unclear how much journalistic mediation these tools receive. This study analyzed news coverage of incumbent Barack Obama's and opponent Mitt Romney's digital communication in the 2012 U.S. presidential campaign. The researcher identified 292 articles (containing 372 specific mentions) from 10 leading newspapers and The Associated Press that mentioned Obama's or Romney's campaign websites, Twitter, Facebook, and mobile applications. In addition to describing overall prominence, aspects mentioned, tone, and level of mediation coverage, the study compared coverage by candidate and by specific tool.;Of 20,968 articles about Obama's and Romney's campaigns carried by the news outlets, only 1.4% mentioned digital tools or messages. Further, prominence for the stories was low, with 53.4% running inside sections and only 6.2% on the front pages. Within the stories, mentions of the candidates' digital tools were quite brief. Only eight stories, (0.04% of all coverage) were wholly devoted to digital communication.;The mentions most often focused on message content (covered in 57.5% of the mentions), followed by use of digital tools for political means (41.4%). Fact-checking (18.3%) and the use of digital tools for attacking politics (10.8%) were rarely discussed. Nearly half of the mentions had no tone, and more than half of the mentions had little to no mediation, suggesting little critical analysis of digital communication.;Journalists were most likely to cover websites and Twitter than the other tools. Obama tended to receive more coverage overall, more coverage of his Twitter feed, and more neutral coverage. Romney's mentions focused on his website and were more likely to be negative.;Journalists appear to be doing little to mediate candidates' digital communication. Because of the importance of an informed voting public in U.S. democracy, this raises concerns about the future role of journalism in the political process.
机译：在21世纪之交，美国公众涌向了Internet，社交媒体和其他数字工具。政治候选人注意到了这一点，并将其纳入竞选活动。这些工具使政治人物可以直接接触公众，而绕开了曾经是唯一接触大众的唯一途径的新闻记者。随着数字通信的增长，目前尚不清楚这些工具获得了多少新闻中介。这项研究分析了现任巴拉克·奥巴马（Barack Obama）和对手米特·罗姆尼（Mitt Romney）在2012年美国总统竞选中的数字通讯的新闻报道。研究人员从10家主要报纸和美联社的292篇文章（包含372条具体提及）中提到了奥巴马或罗姆尼的竞选网站，Twitter，Facebook和移动应用程序。除了描述整体知名度，提及的方面，语调和调解报道的水平外，该研究还比较了候选人和特定工具的报道。在新闻媒体进行的20968篇有关奥巴马和罗姆尼竞选活动的文章中，只有1.4％提到了数字工具或消息。此外，故事的知名度很低，其中53.4％出现在节内，头版只占6.2％。在故事中，提到候选人的数字工具的内容很简短。只有八个故事（占总报道的0.04％）全部致力于数字通信。;提到最多的是信息内容（占提到的57.5％），其次是使用数字工具进行政治手段（占41.4％） 。很少讨论事实核对（18.3％）和使用数字工具攻击政治（10.8％）。几乎有一半的提及没有语气，超过一半的提及几乎没有或没有调解，这表明对数字通信的批判性分析很少。与其他工具相比，记者最有可能报道网站和Twitter。奥巴马往往会获得更多的总体报道，他的Twitter feed的更多报道以及更中立的报道。罗姆尼的评论主要集中在他的网站上，并且更有可能是负面的。记者似乎没有做任何事情来调解候选人的数字交流。由于知情投票的公众在美国民主制度中的重要性，这引起了人们对新闻业在政治进程中未来作用的担忧。

著录项

  • 作者

    Watkins, Charles S.;

  • 作者单位

    The University of Alabama.;

  • 授予单位 The University of Alabama.;
  • 学科 Journalism.;Political Science General.;Web Studies.
  • 学位 M.A.
  • 年度 2013
  • 页码 103 p.
  • 总页数 103
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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