• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >Developing a framework for evaluation of corporate non-transactional Business-to-Consumer Web sites: A descriptive study.
【24h】

Developing a framework for evaluation of corporate non-transactional Business-to-Consumer Web sites: A descriptive study.

机译：开发评估企业非交易企业对消费者网站的框架：一项描述性研究。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

During the soaring information economy of the last decade, organizations spent large sums of money on the development of Web sites without much knowledge of their performance value. In time, organizations realized that measuring Web site performance to determine value was fundamental. For transactional, e-commerce Business-to-Consumer (B2C) Web sites, this effort is straightforward because value is attached to sales. Measuring performance to determine the value of non-transactional B2C Web sites (i.e., sites that provide information, not sales) is more complex.;This study examined the underexplored subject of evaluating non-transactional Web sites. Performance was defined as outcomes ranging from site visitor attributes to business impacts. Value was defined as the degree to which the site contributed to achieving business objectives.;The resulting qualitative, exploratory study involved 45-60 minute semi-structured interviews conducted with 15 employees from four corporations across diverse industries regarding evaluation of non-transactional sites. Each interview was recorded with participant consent and transcribed.;Interview results were aggregated, analyzed, and grouped based on themes and patterns. Logical groupings of participant opinions on topics such as associating Web initiatives to company business strategy, how Web success is defined, comfort with subjective measurement, and value placed on subjective measurement were identified and placed on several continuums.;The study's result is a three phase process to evaluate non-transactional Web sites. Phase one is comprised of four components: 1) identify the company's Web belief system, 2) clarify the company's level of expectation for non-transactional Web sites, 3) determine which viewpoint (business, customer, or both) the company will use to evaluate Web site effectiveness and success, and 4) identify the purpose of evaluating the performance of Web sites. Phase two includes two components: 1) select applicable metrics and 2) collect appropriate data. To supplement Phase two, three tools/guides were developed: 1) expectations/evaluation considerations matrix, 2) sample business viewpoint metrics and 3) sample customer viewpoint metrics. Phase three consists of two components: 1) analyze the data and identify insights and 2) act upon the results. Together, this three phase process and accompanying tools constitute a practical framework for evaluating non-transactional Web sites.
机译：在最近十年的信息经济飞速发展中，组织在网站开发上花费了大量资金，而对其性能价值却知之甚少。随着时间的推移，组织意识到测量网站性能以确定价值是至关重要的。对于交易型电子商务企业对消费者（B2C）网站，此工作很简单，因为价值与销售息息相关。衡量性能以确定非事务性B2C网站（即提供信息而非销售的网站）的价值更为复杂。;本研究研究了评估非事务性Web站点的未充分探讨的主题。绩效定义为从网站访问者属性到业务影响的结果。价值定义为网站对实现业务目标的贡献程度。最终的定性，探索性研究涉及45-60分钟的半结构化访谈，访谈涉及来自不同行业的四家公司的15名员工，涉及非交易场所的评估。每次访谈均在参与者同意的情况下进行记录和转录。访谈结果根据主题和模式进行汇总，分析和分组。确定了参与者意见的逻辑分组，这些议题包括将Web计划与公司业务策略相关联，Web成功的定义方式，对主观评估的满意程度以及对主观评估的重视。该研究的结果分为三个阶段非交易网站的评估过程。第一阶段包括四个部分：1）识别公司的Web信念系统，2）阐明公司对非事务性Web站点的期望水平，3）确定公司将使用哪个观点（业务，客户或两者）。评估网站的有效性和成功性，以及4）确定评估网站性能的目的。第二阶段包括两个部分：1）选择适用的指标，以及2）收集适当的数据。为了补充第二阶段，开发了三个工具/指南：1）期望/评估注意事项矩阵，2）样本业务观点指标和3）样本客户观点指标。第三阶段包括两个部分：1）分析数据并确定见解，以及2）根据结果采取行动。这三个阶段的过程以及随附的工具共同构成了评估非事务处理Web站点的实用框架。

著录项

  • 作者

    Pate, Karen D.;

  • 作者单位

    Nova Southeastern University.;

  • 授予单位 Nova Southeastern University.;
  • 学科 Business Administration Marketing.;Web Studies.;Information Science.
  • 学位 Ph.D.
  • 年度 2010
  • 页码 143 p.
  • 总页数 143
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号