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Small newspapers, big changes: Awareness of market-driven journalism and consequences for community newspapers.

机译：小报纸，大变革：意识到市场驱动的新闻业以及对社区报纸的影响。

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摘要

This study examines the attitudes of journalists at small or community newspapers toward the concept of market-driven journalism, and its implications for content diversity in their newspapers.;The researcher queried 29 journalists with differing editorial responsibilities and experience at a convenience sample of nine community newspapers throughout the state of Missouri. The study presents the attitudes and beliefs of those journalists in their own words; relates their understanding of market-driven journalism and its effect upon audience diversity, the extent to which market considerations, audience diversity and the demographics of the newspapers' circulation area are reflected in the content of their newspapers.;The author employed qualitative method using several data sets to examine the possible relationship among certain phenomena related to the question of market-driven journalism at small newspapers.;The study concludes that journalists at small newspapers do have an understanding of the impact of market-driven journalism even when they do not identify it by that term, that financial considerations do have an impact on news coverage by these newspapers to varying degrees depending on the resources of the newspaper, and that community newspapers do not adequately represent the composition of their communities, particularly new and growing population segments.
机译：这项研究调查了小型或社区报纸的记者对市场驱动新闻概念的态度及其对报纸内容多样性的影响。研究人员在9个社区的便利样本中查询了29名具有不同编辑职责和经验的记者密苏里州各地的报纸。这项研究以他们自己的话语表达了这些记者的态度和信念。将他们对市场驱动新闻的理解及其对受众多样性的影响与他们在报纸内容中反映市场考虑因素，受众多样性以及报纸发行地区人口统计的程度联系起来。数据集来检验与小型报纸的市场驱动新闻问题相关的某些现象之间的可能关系。研究得出结论，即使小型报纸的记者不了解市场驱动新闻的影响，他们也确实了解市场驱动新闻的影响从这个术语上可以看出，财务因素的确对这些报纸的新闻报道产生了不同程度的影响，具体取决于报纸的资源，而社区报纸并不能充分代表其社区的组成，尤其是新兴的人口群体。

著录项

  • 作者

    Gross, Richard Robert.;

  • 作者单位

    University of Missouri - Columbia.;

  • 授予单位 University of Missouri - Columbia.;
  • 学科 Journalism.
  • 学位 Ph.D.
  • 年度 2005
  • 页码 303 p.
  • 总页数 303
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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