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The efficacy of Web -based integration towards externally -driven flexibilities and customer value in the demand chain.

机译：基于Web的集成对需求链中外部驱动的灵活性和客户价值的有效性。

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Although externally-driven flexibilities, i.e., volume, variety, and physical distribution flexibility, are considered to be key competitive tools, little research exists on how each of these flexibilities may be improved in the demand chain. Similarly, only few studies have examined the outcomes of externally-driven flexibilities in the demand chain.;Accordingly, the purposes of this paper are to study the antecedents and outcomes of externally-driven flexibilities. Specifically, this study explores the relationships between (i) web-based DCM integration, volume, variety, and physical distribution flexibilities, and (ii) volume, variety, physical distribution flexibilities, and perceived customer value.;These research objectives are examined in a Business-to-Business (B2B) context. Survey responses from 330 senior-level managers representing various manufacturing industries in India, are analyzed with Structural Equation Modeling (SEM) statistical technique.;The findings indicate that web-based DCM integration is positively related to volume, variety, and physical distribution flexibilities. Results also show strong, positive relationships between volume, variety, and physical distribution flexibilities, and perceived customer value. These findings have key implications for manufacturing research and practice.

机译：尽管外部驱动的灵活性（即数量，品种和物流灵活性）被认为是关键的竞争工具，但对于如何在需求链中改善这些灵活性中的每一个，很少有研究。同样，只有很少的研究检查了需求链中外部驱动的灵活性的结果。因此，本文的目的是研究外部驱动的灵活性的前提和结果。具体而言，本研究探讨了（i）基于Web的DCM集成，数量，种类和物流灵活性以及（ii）数量，种类，实体分配灵活性以及感知的客户价值之间的关系。企业对企业（B2B）上下文。使用结构方程模型（SEM）统计技术对来自印度各个制造业的330位高级经理的调查回答进行了分析。结果表明，基于Web的DCM集成与数量，品种和物流灵活性具有正相关。结果还显示，数量，品种和物流灵活性与感知的客户价值之间存在牢固的正相关关系。这些发现对制造研究和实践具有关键意义。

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作者
Govindarajulu, Nalini.;
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作者单位

New Mexico State University.;

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授予单位 New Mexico State University.;
学科 Management.;Marketing.
学位 Ph.D.
年度 2005
页码 107 p.
总页数 107
原文格式 PDF
正文语种 eng
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The efficacy of Web -based integration towards externally -driven flexibilities and customer value in the demand chain.

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