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>Chinese professional tour guides' perceptions of roles and the challenges to fulfill their roles on tour guiding Chinese visitors in Southern California.
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Chinese professional tour guides' perceptions of roles and the challenges to fulfill their roles on tour guiding Chinese visitors in Southern California.
The purpose of this grounded theory study was to discover the roles and challenges perceived by Chinese professional tour guides who guide Chinese visitors in Southern California. Using semi-structured interviews, this study shares the insightful guiding experiences that have revealed the working condition of Chinese professional tour guides in the United States is not promising.;Ten Chinese professional tour guides from varied backgrounds and experience levels were interviewed for this study. These guides shared their perceptions of roles, challenges, how they get into this profession, and ideas of the future development of Chinese in-bound tourism to the United States.;Based upon the recommendations from the guides, the researcher created a Market Supervision and Control System to address the various problems discovered from this study. And future studies could be finding practical methods to solve those problems, and other countries' tour guides' perception of roles and challenges for working in foreign countries.
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