• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >The Convergence Crisis: A Qualitative Analysis of The Impact of Convergence On Advertising.
【24h】

The Convergence Crisis: A Qualitative Analysis of The Impact of Convergence On Advertising.

机译：趋同危机：对趋同对广告的影响的定性分析。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Although convergence has contributed to increased democratic freedoms, it has drastically undermined the established paradigm within advertising leading to economic turmoil and paralyzing confusion. Advertising is compelled to strike a chord between productivity and the unprecedented rapid pace of change. The primary source of this devastation is convergence, a multifaceted, mutative, and complex phenomenon, comprised of sophisticated intermingling of media, technology, and culture.;Bricolage qualitative inquiry is utilized to construct a historiographical analysis to offer robust understanding. Despite significance, this controversy is grossly understudied resulting in insufficient data and chaos. Thus, the ability to trace the emergence, development, power structures, and influence of socio-historical factors has enormous value. In addition to understanding and a basis for future research, core categories involving the way to harness convergence are offered.;This investigation has revealed that a paradigm shift within advertising is indeed underway. Significant disruptions in power exist which create an ideal opportunity for redistribution. This state of crisis signifies a critical juncture. Advertising is a unique and powerful institution. The outcome of crisis within advertising has reverberating effects that span the globe and future generations. Thus, the ability to harness the power of convergence will elicit critical discourse and the potential for dynamic achievement.
机译：尽管融合促进了民主自由的增加，但它极大地破坏了广告业已确立的范式，从而导致了经济动荡和瘫痪混乱。广告被迫在生产力和前所未有的快速变化之间挣扎。这种破坏的主要根源是趋同，这是一个多方面的，变异的，复杂的现象，由媒体，技术和文化的复杂融合构成。；流氓定性探究被用于构建历史学分析，以提供深刻的理解。尽管意义重大，但对这一争议的研究却严重不足，导致数据不足和混乱。因此，追踪社会历史因素的出现，发展，权力结构和影响的能力具有巨大的价值。除了理解和未来研究的基础之外，还提供了涉及利用融合方法的核心类别。该调查表明，广告内部的范式转变确实正在进行中。存在严重的电源中断，这为重新分配创造了理想的机会。这种危机状态标志着关键时刻。广告是一个独特而强大的机构。广告危机的后果在全球乃至子孙后代都产生了回响。因此，利用融合力量的能力将引发批判性话语和动态成就的潜力。

著录项

  • 作者

    Jenkins, Joanna L.;

  • 作者单位

    Howard University.;

  • 授予单位 Howard University.;
  • 学科 Technical communication.;Communication.;Marketing.
  • 学位 Ph.D.
  • 年度 2013
  • 页码 241 p.
  • 总页数 241
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号