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首页> 外文学位 >Entry mode selection decision of the firm: The case of Switzerland's non-European Union membership and its impact on the Swiss machine tool firm.
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Entry mode selection decision of the firm: The case of Switzerland's non-European Union membership and its impact on the Swiss machine tool firm.

机译：企业进入模式选择的决定：瑞士非欧盟成员身份的案例及其对瑞士机床企业的影响。

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摘要

This paper examines the entry mode selection decision of Swiss machine tool firms to serve the European Union market. It further investigates the impact of the Single European Act (SEA) introduced at the end of 1992 on the entry mode selection decision of the firm and which factors have lead to their decision.; Switzerland is not a part of the European Union (EU), and consequently cannot take advantage of the four freedoms (free movement of labor, goods, capital and service) and from the potential efficiency gain through economy of scale and scope. A valid alternative for Swiss companies may be to establish a manufacturing facility within the EU to overcome these disadvantages. However, the problems and risks associated with the establishment of a production site within the EU may even be greater than the advantages gained from it. The goal of this research is to investigate the location decision and evaluate the alternatives based on an eclectic paradigm widely accepted in the literature (Dunning's), which was slightly modified to serve this research.; The analysis is based on 87 valid questionnaires. Two main hypotheses and several sub-hypotheses are tested using descriptive analysis and a binomial logistic regression model. Personal interviews with 10 selected companies were also used helping to interpret the results correctly.; It was found that 71.3% of the Swiss companies affected, use exclusively a 100% exporting mode mainly due to small firm size, the financial risk involved, and the associated problems and risks in technology transfer to a partner. Econometric results showed, that Border Control Obstacles, Exchange Rate Cost and Risks, Firm Ownership, and Firm Level of Diversity are significant factors to determine whether a company is using a 100% export entry mode or not.; Twenty percent of companies used an equity entry mode to serve the EU market mainly to follow customers, search for resources, and cost reduction. Results showed, that Border Control Obstacles, Cultural Distance, Firm Size and Firm Level of Diversity are significant factors to determine whether a company uses such an entry mode.; No evidence was found that Switzerland's non-EU membership has led to an increase in equity entries into the EU by Swiss machine tool firms.
机译：本文研究了服务于欧盟市场的瑞士机床公司的进入模式选择决策。它进一步调查了1992年底颁布的《单一欧洲法案》（SEA）对公司进入模式选择决定的影响，以及哪些因素导致了他们的决定。瑞士不是欧洲联盟（EU）的一部分，因此无法利用四个自由（劳动力，货物，资本和服务的自由流动）以及规模经济和范围经济所带来的潜在效率提高。对于瑞士公司而言，有效的替代方法可能是在欧盟内部建立制造工厂以克服这些不利条件。但是，与在欧盟内部建立生产基地相关的问题和风险甚至可能大于从中获得的利益。这项研究的目的是研究选址决策并根据折衷范式（Dunning的）广泛接受的折衷范式进行评估，对折衷范式进行了稍微修改以服务于这项研究。该分析基于87个有效问卷。使用描述性分析和二项式逻辑回归模型检验了两个主要假设和几个子假设。还与10家选定公司进行了个人访谈，以帮助正确解释结果。结果发现，受影响的瑞士公司中有71.3％仅使用100％的出口方式，这主要是由于公司规模小，涉及的财务风险以及与技术转让给合作伙伴相关的问题和风险。计量经济学结果表明，边境管制障碍，汇率成本和风险，企业所有权和企业多样性水平是确定公司是否使用100％出口进入模式的重要因素。 20％的公司使用股权进入模式为欧盟市场服务，主要是为了追踪客户，寻找资源和降低成本。结果表明，边境管制障碍，文化距离，企业规模和企业多样性水平是决定公司是否使用这种进入模式的重要因素。没有证据表明瑞士的非欧盟成员资格导致瑞士机床公司增加了进入欧盟的股权。

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  • 作者

    Nef, Willy.;

  • 作者单位

    Maastricht School of Management (The Netherlands).;

  • 授予单位 Maastricht School of Management (The Netherlands).;
  • 学科 Business Administration Management.
  • 学位 D.B.A.
  • 年度 2005
  • 页码 186 p.
  • 总页数 186
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;
  • 关键词

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