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The cognitive effect of tailored safety communication on smokejumpers: An elaboration likelihood model perspective.

机译：量身定做的安全沟通对跳烟者的认知作用：详细阐述可能性模型的观点。

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摘要

The present study was grounded in Nilsen's (1960) philosophy of significant choice and enlisted Petty and Cacioppo's (1986) Elaboration Likelihood Model of Persuasion to determine if tailored safety communication among smokejumpers activated central route processing better than agency delivered safety communication. Analysis of the results confirmed that tailored safety communication encouraged smokejumpers to think more deeply about safety than they would if the message was delivered by the agency for which they work. A smokejumper focus group was utilized to determine what information would comprise a tailored safety message. Data obtained from this group was used to build a tailored message that was subsequently placed into a questionnaire alongside an agency derived safety message. The study participants were asked to choose one of the messages and explain why they chose it. There were 30 participants that completed the study and 24 participants chose the tailored message. Ultimately, the tailored message was chosen because it was described as a streamlined version of what the smokejumpers already know and also because there was a visual stimulus enlisted that helped them identify with the message. Information garnered from this study may transfer over to other firefighting groups as well as high-risk organizations such as police and military.
机译：本研究基于尼尔森（Nilsen）（1960）的重大选择哲学，并邀请了Petty和Cacioppo（1986）的说服力说服力模型来确定抽烟者之间量身定制的安全通信是否比机构提供的安全通信更好地激活了中央路线处理。对结果的分析证实，量身定制的安全沟通鼓励跳烟的人比如果信息是由其工作所在的机构发出的，他们对安全的思考更深入。抽烟者焦点小组被用来确定哪些信息将构成定制的安全消息。从该小组获得的数据用于构建量身定制的消息，随后将其与机构衍生的安全消息一起放入问卷中。研究参与者被要求选择其中一种信息，并解释他们为什么选择它。有30位参与者完成了研究，有24位参与者选择了量身定制的信息。最终，选择了量身定制的消息，是因为它被描述为吸烟者已经知道的简化版本，并且还因为征集了视觉刺激来帮助他们识别消息。从这项研究中获得的信息可能会转移到其他消防组织以及高风险组织，例如警察和军队。

著录项

  • 作者

    Mathiesen, Joshua R.;

  • 作者单位

    Gonzaga University.;

  • 授予单位 Gonzaga University.;
  • 学科 Health Sciences Occupational Health and Safety.;Speech Communication.
  • 学位 M.A.
  • 年度 2012
  • 页码 66 p.
  • 总页数 66
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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