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Firms and inter-organizational collaborations to create Internet demand in emerging markets: The case of Mexico.

机译：公司和组织间的合作在新兴市场创造互联网需求：墨西哥的情况。

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摘要

Firms are collaborating with a wide array of entities---other firms, non-profit organizations, governments, and universities---to create Internet demand in emerging markets. These collaborations have both commercial (i.e.---develop new technology) as well as societal (i.e.---improve education) objectives. This dissertation explores the factors that contribute to the success of these market creation inter-organizational collaborations (IOCs). It addresses three main problems: disconnect between IOC practice and theory, lack of academic guidance for firms attempting to create new markets via IOCs, and the high failure rates of IOCs.;Resources are critical to sustaining and successfully implementing market creation IOCs. This thesis argues that four main factors determine the amount of resources devoted to an IOC. The first factor is partner choice, or the number of collaborators that participate in an IOC. Participation by two or more collaborators with the most critical resource---commonly funds---increases its overall resource pool and the likelihood of its sustainability. The second factor is organizational priorities. Alignment between an IOUs stated objectives and the organizational priorities of the collaborating parties is required for positive resource allocation decisions. The third factor is intra- and inter-organizational ties. Strong ties are required to ensure that an IOUs stated objectives are continually re-aligned with shifting organizational priorities and resources continually allocated. The final factor is IOC monitoring, control and evaluation. An IOC must be systematically monitored, controlled and evaluated to definitively ascertain its social and commercial impacts and justify continued resource allocations.;The data supporting these conclusions were generated from in-depth interviews with over 70 public and private sector leaders in Mexico and from thousands of pages of archival documents. Two steps were taken in this inductive, theory building study. First, a taxonomy was developed, which classified the IOCs based on the number and type of barriers) to Internet usage they were designed to overcome. From this taxonomy, three case studies were selected and used to construct a conceptual model of IOC performance and a series of interrelated, testable research propositions.
机译：公司正在与众多实体（其他公司，非营利组织，政府和大学）合作，以在新兴市场中创造互联网需求。这些合作既有商业目标（即开发新技术），也有社会目标（即改进教育）。本文探讨了促成这些市场创建组织间协作（IOC）成功的因素。它解决了三个主要问题：IOC的实践和理论之间的脱节，对试图通过IOC创造新市场的公司缺乏学术指导以及IOC的高失败率。；资源对于维持和成功实施IOC至关重要。本文认为，四个主要因素决定了用于国际奥委会的资源数量。第一个因素是合作伙伴的选择，或者是参加IOC的合作者的数量。由两个或更多合作者使用最关键的资源（通常是资金）进行参与，会增加其总体资源池以及其可持续性的可能性。第二个因素是组织优先事项。明确的资源分配决策需要在IOU的目标和合作方的组织优先事项之间保持一致。第三个因素是组织内和组织间的联系。需要建立牢固的联系，以确保借据的既定目标与不断变化的组织优先事项和不断分配的资源不断保持一致。最后的因素是国际奥委会的监测，控制和评估。必须对国际奥委会进行系统地监控，控制和评估，以明确其对社会和商业的影响并证明持续的资源分配是合理的;支持这些结论的数据来自对墨西哥70多个公共部门和私营部门领导人以及数千人的深入访谈文档文件的页面。在这项归纳式理论构建研究中，采取了两个步骤。首先，开发了一种分类法，该分类法根据旨在克服的互联网使用障碍的数量和类型对IOC进行了分类。从该分类法中，选择了三个案例研究，并将其用于构建IOC绩效的概念模型以及一系列相互关联的，可检验的研究命题。

著录项

  • 作者

    Coppock, Karen Marie.;

  • 作者单位

    Fletcher School of Law and Diplomacy (Tufts University).;

  • 授予单位 Fletcher School of Law and Diplomacy (Tufts University).;
  • 学科 Business Administration Marketing.;Economics Commerce-Business.
  • 学位 Ph.D.
  • 年度 2005
  • 页码 349 p.
  • 总页数 349
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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