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Increasing organizational energy conservation behaviors: Comparing the theory of planned behavior and reasons theory for identifying specific motivational factors to target for change.

机译:增加组织的节能行为:比较计划行为理论和原因理论,以识别特定的动机因素以应对变化。

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Social scientists frequently assess factors thought to underlie behavior for the purpose of designing behavioral change interventions. Researchers commonly identify these factors by examining relationships between specific variables and the focal behaviors being investigated. Variables with the strongest relationships to the focal behavior are then assumed to be the most influential determinants of that behavior, and therefore often become the targets for change in a behavioral change intervention. In the current proposal, multiple methods are used to compare the effectiveness of two theoretical frameworks for identifying influential motivational factors. Assessing the relative influence of all factors and sets of factors for driving behavior should clarify which framework and methodology is the most promising for identifying effective change targets. Results indicated each methodology adequately predicted the three focal behaviors examined. However, the reasons theory approach was superior for predicting factor influence ratings compared to the TpB approach. While common method variance contamination had minimal impact on the results or conclusions derived from the present study's findings, there were substantial differences in conclusions depending on the questionnaire design used to collect the data. Examples of applied uses of the present study are discussed.
机译:社会科学家经常评估被认为是行为基础的因素,以设计行为改变干预措施。研究人员通常通过检查特定变量与所研究的焦点行为之间的关系来识别这些因素。然后,与焦点行为的关系最密切的变量被认为是该行为最有影响力的决定因素,因此通常成为行为改变干预中改变的目标。在当前的建议中,使用多种方法来比较两个理论框架用于识别有影响力的动机因素的有效性。评估所有因素和一系列因素对驾驶行为的相对影响,应阐明哪种框架和方法最能确定有效的变更目标。结果表明,每种方法均能充分预测所研究的三种焦点行为。但是,与TpB方法相比,理论方法在预测因素影响等级方面具有优势。虽然普通方法的方差污染对本研究结果得出的结果或结论影响最小,但根据用于收集数据的问卷设计,结论之间存在实质性差异。讨论了本研究的应用实例。

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