首页> 外文学位 >Mitigating negative externalities affecting access and equity of education in low-resource countries: A study exploring social marketing as a potential strategy for planning school food programs in Malawi.
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Mitigating negative externalities affecting access and equity of education in low-resource countries: A study exploring social marketing as a potential strategy for planning school food programs in Malawi.

机译:缓解影响资源匮乏国家的受教育机会和公平的负面外部影响:一项研究,探讨社会营销是马拉维计划学校食品计划的潜在策略。

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摘要

School feeding programs enhance the efficiency of the education system by improving enrollment, reducing dropouts and increasing perseverance. They also have the potential to reach the poor, directly making them an effective social safety net. In many low-resource countries, school feeding programs are designed to protect children from the effects of hunger. Unfortunately, the continuity of such programs is threatened by over-reliance on external funding. Given the patterns of withdrawal of external support, countries that rely on donor funds to implement such programs need to develop plans that will move them from external to localized support. It is well documented that programs that involve community members are self-sustaining. Regrettably, even though community members are involved in school feeding programs in Malawi, their participation is restricted to food storage and preparation and doesn't include decision making. Thus the transition plan for Malawi has to deliberately involve community members and influence them to take ownership of the school feeding programs.;This dissertation explored the use of Social Marketing, a strategy for influencing behavior change that applies traditional marketing techniques to persuade a target audience to adopt, adapt, maintain or reject a behavior for the benefit of individuals, groups, or society as a whole to plan school food programs in Malawian primary schools. Using focus groups and individual interview techniques, I carried out a qualitative study at a primary school in Malawi where the community has initiated a school feeding program with the aim of understanding the barriers and benefits of supporting such an initiative from the community members' perspective. The results show that the cost of producing food, particularly the use of chemical fertilizer, is the main barrier whilst ensuring that all children regardless of social-economic status have access to a meal at school is the drive behind this initiative. The Social Marketing campaign therefore focuses on promoting the use of eco-san toilets whose output is humanure in this school community so as to minimize the cost of producing food to ensure sustainability of this initiative.
机译:学校供餐计划通过提高入学率,减少辍学率和增强毅力来提高教育系统的效率。他们还有潜力接触穷人,直接使他们成为有效的社会安全网。在许多资源匮乏的国家,学校供餐计划旨在保护儿童免受饥饿的影响。不幸的是,此类方案的连续性受到过度依赖外部资金的威胁。考虑到外部支持撤离的模式,依赖捐助者资金实施此类计划的国家需要制定计划,将其从外部支持转移到本地支持。有充分的记录表明,涉及社区成员的计划是自我维持的。遗憾的是,即使社区成员参与了马拉维的学校供餐计划,但他们的参与仅限于食品的储存和准备,并且不包括决策。因此,马拉维的过渡计划必须刻意让社区成员参与,并影响他们取得学校供餐计划的所有权。本论文探讨了社交营销的使用,该策略是一种影响行为改变的策略,该策略运用传统的营销技术说服目标受众。为个人,团体或整个社会的利益采取,适应,维持或拒绝某种行为,以计划马拉维小学的学校食品计划。我使用焦点小组和个人访谈技术,在马拉维的一所小学进行了定性研究,该社区在社区发起了一项学校供餐计划,旨在从社区成员的角度了解支持该计划的障碍和好处。结果表明,生产食品的成本,特别是使用化肥的成本,是主要障碍,同时确保所有儿童,无论其社会经济地位如何,都可以在学校用餐。因此,社会营销运动的重点是在该学校社区中推广使用以人为产出的生态卫生厕所,以最大程度地减少食品生产成本,以确保该倡议的可持续性。

著录项

  • 作者

    Magreta-Nyongani, Martha.;

  • 作者单位

    University of Massachusetts Amherst.;

  • 授予单位 University of Massachusetts Amherst.;
  • 学科 African Studies.;Sustainability.;Education Elementary.;Education Policy.
  • 学位 Ed.D.
  • 年度 2012
  • 页码 168 p.
  • 总页数 168
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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