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Small farmer market knowledge and specialty coffee commodity chains in Western Highlands Guatemala.

机译：危地马拉西部高地的小农市场知识和特色咖啡商品链。

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摘要

For producers motivated by their new status as self-employed, landowning, capitalist coffee growers, specialty coffee presents an opportunity to proactively change the way they participate in the international market. Now responsible for determining their own path, many producers have jumped at the chance to enhance the value of their product and participate in the new "fair trade" market. But recent trends in the international coffee price have led many producers to wonder why their efforts to produce a certified Fair Trade and organic product are not generating the price advantage they had anticipated. My study incorporates data collected in eighteen months of fieldwork, including more than 45 interviews with coffee producers and fair trade roasters, 90 surveys of coffee growers, and ongoing participant observation to understand how fair trade certification, as both a market system and development program, meets the expectations of the coffee growers. By comparing three coffee cooperatives that have engaged the Fair Trade system to disparate ends, the results of this investigation are three case studies that demonstrate how global processes of certification, commodity trade, market interaction, and development aid effect social and cultural change within communities. This study frames several lessons learned in terms of (1) socioeconomic impacts of fair trade, (2) characteristics associated with positive development encounters, and (3) potential for commodity producers to capture value further along their global value chain. Commodity chain comparisons indicate the Fair Trade certified cooperative receives the highest per-pound price, though these findings are complicated by costs associate with certification and producers' perceptions of an "unjust" system. Fair trade-supported projects are demonstrated as more "successful" in the eyes of recipients, though their attention to detail can just as easily result in "failure". Finally, survey results reveal just how limited is the market knowledge of producers in each cooperative, though fair trade does, in fact, provide a rare opportunity for producers to learn about consumer demand for coffee quality. Though bittersweet, the fair trade experiences described here present a learning opportunity for a wide range of audiences, from the certified to the certifiers to the concerned public and conscientious consumer.
机译：对于受其作为个体经营，土地拥有者，资本主义咖啡种植者的新地位所激励的生产者，特种咖啡为主动改变其参与国际市场的方式提供了机会。现在，负责确定自己的道路的许多生产商已经抓住了提高产品价值并参与新的“公平贸易”市场的机会。但是，国际咖啡价格的最新趋势已使许多生产者感到奇怪，为什么他们生产认证的公平贸易和有机产品的努力没有产生预期的价格优势。我的研究结合了在18个月的田野调查中收集的数据，包括对咖啡生产商和公平贸易焙烤炉进行的45多次访谈，对咖啡种植者的90项调查，以及正在进行的参与者观察，以了解公平贸易认证作为市场体系和发展计划的重要性，符合咖啡种植者的期望。通过比较三个从事公平贸易制度的咖啡合作社的不同目标，这项调查的结果是三个案例研究，这些案例证明了全球认证流程，商品贸易，市场互动和发展援助如何影响社区内的社会和文化变化。这项研究从（1）公平贸易的社会经济影响，（2）与积极的发展遭遇相关的特征以及（3）商品生产者在其全球价值链中进一步获取价值的潜力方面吸取了一些教训。商品链比较表明，获得公平贸易认证的合作社每磅价格最高，尽管这些发现由于与认证相关的成本以及生产商对“不公正”系统的看法而变得复杂。在接受者的眼中，公平贸易支持的项目被证明更为“成功”，尽管他们对细节的关注也很容易导致“失败”。最后，调查结果揭示了每个合作社中生产者的市场知识有多么有限，尽管事实上公平交易确实为生产者提供了难得的机会来了解消费者对咖啡品质的需求。尽管苦乐参半，但这里描述的公平交易经验为从认证到认证的参与者到相关的公众和尽责的消费者提供了广泛的学习机会。

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  • 作者

    Dowdall, Courtney Marie.;

  • 作者单位

    Florida International University.;

  • 授予单位 Florida International University.;
  • 学科 Sociology General.;Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 2012
  • 页码 340 p.
  • 总页数 340
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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