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The development of a strategy-based e-commerce planning model and the exploration of its applicability.

机译:基于策略的电子商务计划模型的开发及其适用性的探索。

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摘要

In the rush to bring their ventures online, organizations may have overlooked or underestimated the role of planning in e-commerce startups. Lack of adequate planning may have contributed to the failure of many e-commerce ventures. To assist in the planning phase, a model could be useful. However, no planning model for e-commerce ventures existed. In this thesis, a model is developed to assist practitioners in planning a new e-commerce venture. The model contains seven dimensions of finance, legality, logistics, marketing, operations, security and technology. These seven dimensions surround organizational strategy, the core of the model. Implications of the adoption of this planning model for managerial practice are also identified. To gain more understanding of the applicability of the model for practitioners, an exploratory survey of Canadian organizations with e-commerce operations is conducted. Observations of the survey and suggestions for further research are also presented.
机译:在急于使他们的企业在线上的过程中,组织可能忽略或低估了计划在电子商务初创企业中的作用。缺乏适当的计划可能导致了许多电子商务企业的失败。为了协助规划阶段,模型可能会有用。但是,不存在电子商务企业的计划模型。在本文中,开发了一个模型来帮助从业人员计划新的电子商务企业。该模型包含财务,合法性,物流,营销,运营,安全和技术的七个维度。这七个维度围绕组织策略(模型的核心)。还确定了采用此计划模型进行管理实践的含义。为了更好地了解该模型对从业人员的适用性,对开展电子商务活动的加拿大组织进行了探索性调查。还介绍了调查的观察结果和进一步研究的建议。

著录项

  • 作者

    Decou, Judith Anne.;

  • 作者单位

    University of Windsor (Canada).;

  • 授予单位 University of Windsor (Canada).;
  • 学科 Management.;Marketing.
  • 学位 M.B.A.
  • 年度 2004
  • 页码 96 p.
  • 总页数 96
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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