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首页> 外文学位 >Perception of local traveler contact people regarding luxury international and luxury domestic brand hotels in China.
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Perception of local traveler contact people regarding luxury international and luxury domestic brand hotels in China.

机译：对中国的国际豪华酒店和国内豪华品牌酒店的本地旅行者联系方式的了解。

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摘要

The present study aims to identify the perceptions of local traveler contact people regarding luxury international and luxury domestic hotels in China when they are recommending local luxury hotels to travelers. An extensive literature review indicated a need for further research in the field related to referral behavior, brand perception, and comparison of international brands versus domestic brands. A total of 307 local people in Nanjing were surveyed and the number of usable questionnaires was 220. Those surveyed include taxi drivers, secretaries, travel and convention/exhibition agency staff, and others involved in lodging referrals due to direct requests of travelers. To answer the research questions, factor analysis, multiple regression, and logistic regression were conducted. Results indicated that gender, income, educational level, and job category are the main factors that affect traveler contact people's perceived hotel image. Additionally, local traveler contact people's recommendation preferences were significantly affect by hotel culture-related background, reputation, and what benefits the hotel provided. The findings have practical implications for improving local people's brand perception toward both international hotel brands and domestic hotel brands.
机译：本研究旨在确定当当地旅行者向游客推荐当地豪华酒店时，他们对中国的豪华国际酒店和国内豪华酒店的看法。大量的文献综述表明，需要在与推荐行为，品牌认知以及国际品牌与国内品牌比较方面进行进一步研究。对南京地区的307位当地居民进行了调查，可用的问卷共220份。受访者包括出租车司机，秘书，旅行和会议/展览代理机构的工作人员，以及因旅客直接要求而转介住宿的其他人。为了回答研究问题，进行了因子分析，多元回归和逻辑回归。结果表明，性别，收入，学历和工作类别是影响旅行者与人们接触的酒店形象的主要因素。此外，与酒店文化相关的背景，声誉和酒店所带来的好处也极大地影响了本地旅行者联系人的推荐偏好。这些发现对提高本地人对国际酒店品牌和国内酒店品牌的品牌认知度具有实际意义。

著录项

  • 作者

    Xue, Dan.;

  • 作者单位

    Purdue University.;

  • 授予单位 Purdue University.;
  • 学科 Business Administration General.;Recreation.;Asian Studies.
  • 学位 M.S.
  • 年度 2012
  • 页码 127 p.
  • 总页数 127
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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