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The adoption of MP3 technology among college Internet users: A study using the technology acceptance model.

机译：高校互联网用户对MP3技术的采用：使用技术接受模型的研究。

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This thesis project examined the adoption of the MP3 technology among college Internet users as a means of acquiring new music. The study examined how the adoption of MP3 technology can be viewed through the theoretical framework of the Technology Acceptance Model (TAM) (Davis, 1989). The objective of this study explored user intentions toward MP3 technology and the extent to which the perceived ease of use and the perception of usefulness of TAM can help explain attitudes toward this facet of Internet technology. With the use of mediated focus group interviews and questionnaire data, 31 undergraduate students were recruited as part of a sample of convenience from a local university south west part of the United States. Results of the research clustered around three themes in the technology's adoption and utilization: ease, convenience and cost effectiveness and further analysis proved that TAM provided an adequate explanation in to the practices of college Internet users and the adoption of the MP3 music format in acquiring new music.

机译：本项目研究了在大学互联网用户中采用MP3技术作为获取新音乐的方法。这项研究研究了如何通过技术接受模型（TAM）的理论框架来观察MP3技术的采用（Davis，1989年）。这项研究的目的是探索用户对MP3技术的意图，以及TAM的易用性和实用性可以在多大程度上帮助解释人们对Internet技术这一方面的态度。利用中介小组的访谈和问卷调查数据，从美国西南部一所当地大学中招募了31名本科生作为便利服务样本的一部分。研究结果集中于该技术的采用和使用的三个主题：简便，便捷和成本效益，进一步的分析证明TAM为大学互联网用户的做法以及在购买新的MP3音乐格式方面的采用提供了充分的解释。音乐。

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作者
Lazarin, Steven.;
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作者单位

The University of Texas at El Paso.;

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授予单位 The University of Texas at El Paso.;
学科 Mass Communications.; Information Science.
学位 M.A.
年度 2004
页码 122 p.
总页数 122
原文格式 PDF
正文语种 eng
中图分类传播理论;信息与知识传播;
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The adoption of MP3 technology among college Internet users: A study using the technology acceptance model.

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