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Se ve, se siente: Transmedia mobilization in the Los Angeles immigrant rights movement.

机译：服务，服务：洛杉矶移民权利运动中的跨媒体动员。

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摘要

This project examines transmedia mobilization in the immigrant rights movement in Los Angeles. Utilizing semi-structured interviews, participatory workshops, and rich media archives, this analysis provides an in-depth view of the communication strategies, tools, and skills used by immigrant workers, students, and movement allies of many different backgrounds who live, struggle, and organize in streets, homes, workplaces, and community centers throughout the city. The research employs Communication for Social Change methods to help movement actors articulate their media and technology goals, analyze their most important obstacles, and develop a stronger praxis of digital media literacy. The goal of this project is to understand the conditions under which social movements successfully use networked communication to strengthen movement identity, win political and economic victories, and transform consciousness. The key findings of this analysis suggest that effective use is possible when the media opportunity structure provides openings, movement formations engage in transmedia mobilization, the movement develops a praxis of digital media literacy, and movement formations shift from top-down structures of communicative practice to horizontal, participatory structures that include their social base. The project contributes to social movement theory and practice as well as to the political economy of communication.
机译：该项目研究了洛杉矶移民权利运动中的跨媒体动员。利用半结构化访谈，参与式研讨会和富媒体档案，该分析可深入了解移民工人，学生和生活，挣扎，并在整个城市的街道，房屋，工作场所和社区中心进行组织。该研究采用交流促进社会变革的方法来帮助运动参与者阐明他们的媒体和技术目标，分析他们最重要的障碍并发展更强大的数字媒体素养实践。该项目的目的是了解社会运动成功利用网络交流来增强运动身份，赢得政治和经济胜利并转变意识的条件。该分析的主要发现表明，当媒体机会结构提供机会，运动形式参与跨媒体动员，运动发展出数字媒体素养的实践，运动形式从交往实践的自上而下结构转变为传播实践时，有效利用是可能的包含其社会基础的横向参与结构。该项目有助于社会运动的理论和实践以及传播的政治经济学。

著录项

  • 作者

    Costanza-Chock, Sasha.;

  • 作者单位

    University of Southern California.;

  • 授予单位 University of Southern California.;
  • 学科 Speech Communication.;Hispanic American Studies.;Sociology Social Structure and Development.;Political Science General.;Multimedia Communications.
  • 学位 Ph.D.
  • 年度 2010
  • 页码 309 p.
  • 总页数 309
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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