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首页> 外文学位 >Producers' Decision Making Process in Grain Marketing: A Study in the Canadian Market.
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Producers' Decision Making Process in Grain Marketing: A Study in the Canadian Market.

机译：谷物营销中生产者的决策过程：加拿大市场研究。

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摘要

The purpose of this thesis is to investigate how Western Canadian wheat producers’ make their marketing decisions. In Canada, wheat, durum wheat, and barley produced for human consumption and export are marketed through the Canadian Wheat Board (CWB), which offers several marketing contracts providing distinct combinations of risk, return, and cash flow. Pool pricing is the default alternative in which the CWB markets grain for producers, while Producer Payment Options (PPOs) represent instruments producers can use to price their wheat outside the pool. Results suggest that generally producers are not able to identify profit opportunities with PPOs, but active marketing strategies tend to generate better performance compared to passive strategies. Further, producers do not seem to repeat the same strategy every year and are influenced by previous performance when choosing their current marketing strategy. Finally, producers seem to follow price signals in choosing marketing contracts, indicating they track market movements and respond to the incentive of locking in higher prices.
机译：本文的目的是调查加拿大西部小麦生产者如何制定销售决策。在加拿大，为人类消费和出口而生产的小麦，硬质小麦和大麦通过加拿大小麦局（CWB）进行销售，该局提供了几项营销合同，将风险，回报和现金流量进行了独特组合。池定价是CWB向生产者出售谷物的默认替代方法，而生产者支付选择权（PPO）表示生产者可以在池外对小麦进行定价的工具。结果表明，一般而言，生产者无法通过PPO识别获利机会，但是主动策略与被动策略相比，往往会产生更好的绩效。此外，生产者似乎并不每年都重复相同的策略，并且在选择其当前的营销策略时会受到以前业绩的影响。最后，生产者似乎在选择营销合同时遵循价格信号，表明他们跟踪市场走势并响应锁定更高价格的动机。

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  • 作者

    Fryza, Stefanie.;

  • 作者单位

    University of Manitoba (Canada).;

  • 授予单位 University of Manitoba (Canada).;
  • 学科 Business Administration Marketing.;Economics Agricultural.
  • 学位 M.Sc.
  • 年度 2012
  • 页码 170 p.
  • 总页数 170
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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