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首页> 外文学位 >Dancing in the tension between the global and national: Seeing Chinese television industry through Phoenix Satellite TV.
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Dancing in the tension between the global and national: Seeing Chinese television industry through Phoenix Satellite TV.

机译：在全球与国家之间的紧张关系中跳舞：通过凤凰卫视看中国电视行业。

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摘要

Phoenix Satellite Television is a TV network broadcasting to the global Chinese-speaking community, primarily to the mainland of China. This study examines Phoenix as a lens by which to consider the overall Chinese television industry in the era of globalization.;Utilizing the theory of media imperialism, this study investigates the program content, format, scheduling pattern, and advertisement use of Phoenix, and finds that US-inspired neo-liberalism is expressed in the network's programming strategies. The study also examines two leading TV networks in China---China Central Television, and Hunan Satellite Television---to compare their programming strategies with those of Phoenix. Although the results of this comparative analysis indicate that the three networks adopt different strategies, they also reveal hidden similarities. That is, all three networks, along with other TV networks at various levels in China, have embraced the ideology of neo-liberalism by emphasizing profit-making as their core goals. The analysis also reveals that the Chinese government still holds a tight control over the media in China. Ironically, this control has helped spread the very neo-liberalism the Chinese government's control attempts to hinder.;The implication of this study to the thesis of Media Imperialisms is that the findings suggest that the central question of imperialism and its relationship to media has to do with the ways in which media content and media format relate to, support or fail to support, the trajectory of imperialism in any of its manifestations.
机译：凤凰卫视是一个向全球华语社区（主要是中国大陆）广播的电视网络。本研究考察凤凰卫视作为全球化时代中国电视产业整体的一个视角。利用媒体帝国主义理论，研究凤凰卫视的节目内容，格式，编排模式和广告用途，发现美国启发的新自由主义体现在该网络的编程策略中。这项研究还考察了中国的两个主要电视网络-中央电视台和湖南卫视-来比较他们与凤凰卫视的节目编排策略。尽管此比较分析的结果表明这三个网络采用不同的策略，但它们也揭示了隐藏的相似性。就是说，这三个网络以及中国其他各级电视网络都通过强调盈利为核心，接受了新自由主义的思想。分析还显示，中国政府仍然对中国媒体保持严格控制。具有讽刺意味的是，这种控制有助于传播中国政府的控制尝试所阻碍的新自由主义。本研究对媒体帝国主义理论的启示是，研究结果表明帝国主义的核心问题及其与媒体的关系必须处理媒体内容和媒体格式与帝国主义在其任何表现形式中的轨迹相关，支持或不支持的方式。

著录项

  • 作者

    Xie, Shuang.;

  • 作者单位

    Bowling Green State University.;

  • 授予单位 Bowling Green State University.;
  • 学科 Mass Communications.
  • 学位 Ph.D.
  • 年度 2010
  • 页码 161 p.
  • 总页数 161
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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