• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >Adopting an identity-centered model in assessing and managing reputation: A case study in PeaceHealth Group.
【24h】

Adopting an identity-centered model in assessing and managing reputation: A case study in PeaceHealth Group.

机译：在评估和管理声誉中采用以身份为中心的模型：PeaceHealth Group的案例研究。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study aims to analyze the specific dimensions of an organization's reputation by adopting Whetten and Mackey's (2002) tripartite relationship model in identity, reputation, and identification. PeaceHealth Medical Group was used as an example to assess its reputation held by a sample of key stakeholder groups through the lens of organizational identity. An elite interview with the Chief Executive Officer was first conducted to identify the four key identity attributes of PHMG. They were (1) mission statement set forth by the Catholic sisters, (2) quality leader, (3) patient-centered facility with compassionate care, and (4) regional medical center. Three hundred and twenty five respondents from various organizational member groups (i.e., nurses, medical technologists, support staff, physicians, Oregon Medical Lab employees, and others) evaluated the identity attributes, their strength of the identification as well as their affective and continuance commitment toward PHMG. Focus groups and individual interviews were then conducted to examine the current-versus-ideal reputation of PHMG among different internal and external stakeholder groups. The groups consisted of donors, volunteers, community leaders, local community, media, support staff, nurses, doctors and the control group.; Results showed that PHMG had a relatively strong identity shared to a greater or lesser extent among its organizational members. For example, support staff had higher ratings on both its current and ideal identity than nurses and doctors. The front line staff had weaker identification and lower level of affective commitment than other employees. The overall reputation of PHMG were (1) quality of service, (2) monopolistic image, and (3) new hospital project or competition with McKenzie Willamette Hospital. However, they defined PHMG's reputation differently based on their quality of relationships with PHMG. Also, the way(s) in which the external stakeholders perceived PHMG's reputation would affect the strength of identification and level of affective commitment of its employees. By adopting an identity-centered model of reputation management, results of this study offer clear directions for public relations practitioners to develop their programming and strategic plans for their organizations, especially with various internal and external stakeholders. It also reinforces the notion that relationship management is a general theory in public relations literature.
机译：这项研究旨在通过采用Whetten和Mackey（2002）的三方关系模型来分析组织的声誉的具体维度，以识别，声誉和识别。以PeaceHealth Medical Group为例，通过组织身份的角度评估了一些主要利益相关者群体在其声誉中的声誉。首先对首席执行官进行了一次精英访谈，以确定PHMG的四个关键身份属性。它们是（1）天主教姐妹提出的使命宣言，（2）质量负责人，（3）以患者为中心的，具有同情心的护理设施以及（4）区域医疗中心。来自各个组织成员组（即护士，医疗技术人员，支持人员，医师，俄勒冈医学实验室员工等）的235名受访者评估了身份属性，其识别能力以及情感和持续性承诺向PHMG。然后进行了焦点小组和个人访谈，以检查PHMG在不同内部和外部利益相关者群体中的当前声誉与理想声誉。这些小组由捐助者，志愿者，社区负责人，当地社区，媒体，支助人员，护士，医生和对照组组成。结果表明，PHMG在其组织成员中或多或少地具有相对较强的认同感。例如，与护士和医生相比，支持人员对当前和理想身份的评价更高。与其他员工相比，一线员工的识别力较弱，情感承诺水平较低。 PHMG的整体声誉包括（1）服务质量，（2）垄断形象以及（3）新医院项目或与McKenzie Willamette Hospital的竞争。但是，他们根据与PHMG的关系质量来不同地定义PHMG的声誉。此外，外部利益相关者认为PHMG声誉的方式将影响其员工的认同感和情感承诺水平。通过采用以身份为中心的声誉管理模型，本研究的结果为公共关系从业人员（尤其是与各种内部和外部利益相关者）制定组织的计划和战略计划提供了明确的方向。它还强化了关系管理是公共关系文学中的一般理论的观念。

著录项

  • 作者

    Mak, Angela Ka Ying.;

  • 作者单位

    University of Oregon.;

  • 授予单位 University of Oregon.;
  • 学科 Psychology Industrial.; Business Administration Management.; Health Sciences Health Care Management.
  • 学位 Ph.D.
  • 年度 2004
  • 页码 128 p.
  • 总页数 128
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 工业心理学;贸易经济;预防医学、卫生学;
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号