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首页> 外文学位 >Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design.
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Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design.

机译：Kethelavia：使用交互式网站设计促进和烙印原创卡通。

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摘要

How to design and promote a cartoon brand are always interesting questions to the contemporary cartoon industry. To the rising Chinese cartoon business, we need to find a suitable way for its continuous development. Through reviewing the evolution of some classical cartoon brands in the world, the history and current status of Chinese cartoon industry, I have found that, cartoon making is no longer purely an art form, but rather a concept of brand design. Like fashion, cartoon brand design asks for a constant self-re-innovation to meet the change in culture and aesthetic standards.;On the other hand, new technology innovations always affect the concept of cartoon and its artistic style. Application of novel techniques into cartoon making has already propelled the cartoon industry at fascinating speed. This thesis work will also review some best examples to illustrate such relationship between technology innovation and cartoon industry evolution.;As the main body of this thesis work, I will present my original cartoon brand creation-the world of Kethelavia -to demonstrate my vision of cartoon brand making. Kethelavia has a plot and role design derived from a popular Chinese mythology. It incorporates western graphic design style and popular digital techniques in its artistic form. Action Script 3 is one of the core techniques that are used to power the interactive interface between the designers and the customers. The Kethelavia concept and its products will be promoted in the form of an interactive webpage through the Internet. Its potential customers are actively engaged to experience the world of Kethelavia in multiple ways online.
机译：如何设计和推广卡通品牌一直是当代卡通行业的有趣问题。对于崛起的中国卡通业务，我们需要找到合适的方式来实现其持续发展。通过回顾世界上一些经典卡通品牌的演变，中国卡通产业的历史和现状，我发现，卡通制作不再仅仅是一种艺术形式，而是一种品牌设计概念。与时尚一样，卡通品牌设计要求不断的自我创新，以适应文化和审美标准的变化。另一方面，新技术的创新总是影响卡通的概念及其艺术风格。新技术在卡通制作中的应用已经以惊人的速度推动了卡通产业。这篇论文的工作还将回顾一些最好的例子，以说明技术创新与卡通产业发展之间的这种关系。作为本论文工作的主体，我将展示我原创的卡通品牌创作-Kethelavia的世界-展示我的愿景卡通品牌制作。 Kethelavia的故事情节和角色设计源自流行的中国神话。它以艺术形式融合了西方图形设计风格和流行的数字技术。 Action Script 3是用于为设计人员和客户之间的交互界面提供动力的核心技术之一。 Kethelavia概念及其产品将通过Internet以交互式网页的形式进行推广。它的潜在客户正在积极地通过多种方式在线体验Kethelavia的世界。

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  • 作者

    Cui, Wenzheng.;

  • 作者单位

    Rochester Institute of Technology.;

  • 授予单位 Rochester Institute of Technology.;
  • 学科 Education Art.;Web Studies.;Business Administration Marketing.
  • 学位 M.F.A.
  • 年度 2011
  • 页码 68 p.
  • 总页数 68
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 公共建筑;
  • 关键词

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