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Pyramids by day, martinis by night: The development and promotion of Mexico's tourism industry, 1928--1946.

机译：白天金字塔，晚上马提尼酒：墨西哥旅游业的发展和促进，1928--1946。

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摘要

This dissertation on the development and promotion of Mexico's tourism industry reconstructs the making of what is today that nation's third most profitable industry. Forged by Mexico's government in late 1928 as the cornerstone of state-led modernization programs, tourism became official business by 1929 when government officials, private investors, bankers and transportation companies agreed that it offered their nation an ideal vehicle toward progress once they began to rebuild after a long history of political violence and instability, shaky relations with the United States, economic underdevelopment and social revolution.; Tourism suggests another framework for examining culture, politics and economics in Mexico following the revolution and during this period of intense nation building. More than just an economic solution, tourism fit into the state's broader cultural program to both modernize and unite Mexicans after the 1910 revolution. Tourism fostered nationalism and national unity. It encouraged the formation of tourist associations whose members pooled their resources to promote their nation's beauty and to finance infrastructure for the sake of national progress, peace and prosperity. Through tourism, government and private individuals debated and defined mexicanidad, or Mexicanness. In the end, promoters packaged a holiday in Mexico to U.S. tourists as a destination that embodied a harmonious convergence of modernity and antiquity—where one could visit the pyramids by day and drink martinis by night.; By analyzing the formation, membership, activities and debates of official and private tourist groups between 1928–1946, this project reveals that to develop tourism the government relied on cooperation and capital from an elaborate network of promoters in Mexico and abroad. Moreover, Mexican financiers almost exclusively funded the construction of tourist infrastructure that visibly transformed Mexico by 1946 from a provincial, undeveloped nation to an urban, modern one. Scholars have examined these transformations as a product of President Miguel Alemán, 1946–52 whose administration was marked by corruption and U.S.-directed development. This research uncovers early origins of Mexican-led progress, and demonstrates how tourist development between 1928–1946 decidedly paved the way for Mexico's economic “miracle,” and its era of political and social stability after World War II.
机译：这篇关于墨西哥旅游业发展和促进的论文重建了如今该国第三大最赚钱产业的构想。 1928年末，墨西哥政府将其打造为国家主导的现代化计划的基石，到1929年，旅游业成为官方业务，当时政府官员，私人投资者，银行家和运输公司同意，一旦他们开始重建，旅游业便为国家提供了理想的发展工具在经历了悠久的政治暴力和动荡历史之后，与美国的关系不稳定，经济欠发达和社会革命。旅游业为革命后以及激烈的国家建设时期提出了另一种考察墨西哥文化，政治和经济的框架。在1910年革命之后，旅游业不仅是一种经济解决方案，还适合该州更广泛的文化计划，以使墨西哥人现代化和团结起来。旅游业促进了民族主义和民族团结。它鼓励成立旅游协会，其成员为了国家的进步，和平与繁荣而聚集资源以促进其国家的美丽并为基础设施筹集资金。通过旅游业，政府和私人人士辩论并定义了“斜体”（墨西哥）。最后，促销员将在墨西哥的一个假期打包给美国游客，作为一个目的地，体现了现代与上古的和谐融合-人们可以白天参观金字塔，晚上喝马提尼酒。通过分析1928年至1946年之间官方和私人游客团体的形成，成员资格，活动和辩论，该项目表明，政府要发展旅游业，需要依靠墨西哥和国外精心打造的推广者网络的合作和资金。此外，墨西哥的金融家几乎全都资助了旅游基础设施的建设，这些旅游基础设施到1946年已使墨西哥从一个省级的不发达国家逐步转变为一个城市化的现代化国家。学者们研究了这些转变，这是1946-52年总统米格尔·阿莱曼（MiguelAlemán）的产物，他的政府以腐败和美国主导的发展为标志。这项研究揭示了墨西哥主导的进步的早期起源，并证明了1928年至1946年之间的游客开发如何为墨西哥的经济“奇迹”及其第二次世界大战后的政治和社会稳定时代铺平了道路。

著录项

  • 作者

    Berger, Dina Michele.;

  • 作者单位

    The University of Arizona.;

  • 授予单位 The University of Arizona.;
  • 学科 History Latin American.; Business Administration Marketing.; Economics Commerce-Business.
  • 学位 Ph.D.
  • 年度 2002
  • 页码 p.1506
  • 总页数 245
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 拉丁美洲;
  • 关键词

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