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首页> 外文学位 >The ethics of data privacy in an electronic marketplace: A multiple case study of the privacy policy notice and the incorporation of fair information practice principles.
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The ethics of data privacy in an electronic marketplace: A multiple case study of the privacy policy notice and the incorporation of fair information practice principles.

机译：电子市场中数据隐私的伦理：隐私政策声明的多案例研究和公平信息实践原则的结合。

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摘要

Electronic commerce will be pivotal to the economy in the 21st Century. With the dawn of electronic commerce, some consumers have become concerned about the disclosure, transfer, and sale of information that businesses have collected about them. These concerns allegedly are slowing the rate of expansion of electronic commerce, thus putting the future growth of the New Economy at risk. Over the past quarter century, government agencies in the United States, Canada, and Europe have studied the manner in which organizations collect and use personal information---their information practices---and the safeguards required to assure those practices are fair and provide adequate privacy protection. The result has been a series of reports, guidelines, and model codes that represent widely accepted principles concerning fair information practices. Although there are different versions of these principles, they share common ground, serving as the basis for current data protection and online privacy views, laws, and policies. This research project is a multiple case study of the incorporation of Fair Information Practice Principles in the privacy policies of three online organizations: Amazon.com, Dell.com, and PrivacyAlliance.org. While many individuals prefer anonymity, most are willing to give out their personal details in order to receive some service or product. The majority of consumers take offense when their personal information is mistreated. However, what is the right way to treat personal information? What should be the foundation of a good privacy strategy? How does an organization promote trust in their data practices utilizing a privacy policy notice? How does the privacy policy disclosure effectively incorporate notice, choice, access, and security---the four key elements of fair information practices? How do consumers, privacy experts, and marketing professionals evaluate the three privacy policies explored in this research project? The purpose of this study was to investigate these questions. This study focuses on the market for personal information used for advertising and marketing purposes. This market is affected by most of the regulatory and legislative proposals now under consideration. While much of the research is focused on electronic information gathered over the Internet, the analysis applies to off-line information as well.
机译：电子商务将对21世纪的经济至关重要。随着电子商务的兴起，一些消费者已经开始担心企业所收集的信息的披露，转移和销售。据称，这些担忧正在减缓电子商务的增长速度，从而使新经济的未来增长处于危险之中。在过去的四分之一世纪中，美国，加拿大和欧洲的政府机构研究了组织收集和使用个人信息的方式（即他们的信息惯例）以及确保这些惯例公平并提供必要的保障措施。足够的隐私保护。结果就是一系列报告，指南和模型代码，它们代表了有关公平信息实践的广泛接受的原则。尽管这些原则有不同的版本，但是它们具有共同的基础，是当前数据保护和在线隐私视图，法律和政策的基础。该研究项目是将公平信息实践原则纳入三个在线组织（Amazon.com，Dell.com和PrivacyAlliance.org）的隐私政策中的多案例研究。尽管许多人更喜欢匿名，但大多数人愿意提供自己的个人详细信息以便获得某些服务或产品。当他们的个人信息受到虐待时，大多数消费者都会感到生气。但是，处理个人信息的正确方法是什么？良好的隐私策略的基础应该是什么？组织如何利用隐私权政策通知来增强对数据实践的信任？隐私政策披露如何有效地结合通知，选择，访问和安全性-公平信息实践的四个关键要素？消费者，隐私专家和市场营销专业人员如何评估此研究项目中探讨的三种隐私政策？这项研究的目的是调查这些问题。这项研究着眼于用于广告和营销目的的个人信息市场。该市场受到目前正在考虑的大多数监管和立法建议的影响。尽管许多研究都集中在通过Internet收集的电子信息上，但该分析也适用于离线信息。

著录项

  • 作者

    Cadogan, Rochelle Ann.;

  • 作者单位

    Capella University.;

  • 授予单位 Capella University.;
  • 学科 Management.;Information science.;Marketing.
  • 学位 Ph.D.
  • 年度 2002
  • 页码 392 p.
  • 总页数 392
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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